Funding Strategies for Aspiring Franchise Owners

Buying a franchise: Pros and Cons involving Common Types of Financing
Lisa Ocker

Craig Johnson of Startup Loans USA Shares Tips on Overcoming the Financial Hurdles of Franchise Ownership

How to fund a franchise might be the No. 1 question asked by would-be investors. The amount of money needed and the complexities involved in securing funding can seem daunting. But that shouldn’t deter someone from pursuing a dream of franchise ownership, says Craig Johnson, CEO of Startup Loans USA.

Johnson, a financial consultant who co-founded his first company in 2006, says he admires entrepreneurs and finds satisfaction in tailoring financing solutions to meet their goals for franchise ownership. He encourages prospective franchisees to do their homework, learn about their funding options, and seek counsel from trusted sources.

Startup Loans USA CEO Craig Johnson
CEO Craig Johnson

“Each funding option presents unique benefits and drawbacks, so it’s crucial for prospective franchisees to carefully consider their specific needs and circumstances before making a decision,” he says.

Johnson shares the following insights on common sources of franchise funding, as well as advantages and disadvantages of each.

Hard Money Loans

Advantages: Quick access to funding, flexibility in approval, less stringent documentation.
Disadvantages: Higher interest rates, shorter loan terms, potential for loss of collateral, upfront costs.

Angel Investors

Advantage: Quick access to funding without the need for collateral.
Disadvantage: Investors typically require an ownership stake in the business, potentially leading to loss of control.

SBA-Backed Loans

Advantages: Lower interest rates and longer repayment terms.
Disadvantages: Requires collateral and can involve a lengthy application process.

Crowdfunding 

Advantage: Access to capital without traditional lenders.
Disadvantages: Interest rates and terms may be less favorable, and campaign success is not guaranteed.

401k Rollover

Advantage: Credit score is irrelevant.
Disadvantage: Potential tax implications and risk to retirement savings.

Unsecured Loans

Advantages: No collateral required, faster approval than for secured loans because there’s no need for collateral assessment, funds can be used for a variety of purposes including franchise start-up costs, lower risk to personal assets in case of default because no collateral is required.
Disadvantages: Possibly higher interest rates; required qualifications such as credit scores, verifiable income and established credit history.

Credit Card Funding

Advantages: Quick access to funds; can be used for various business expenses including franchise start-up costs; possible rewards, cash back or other perks for business spending; no collateral required.
Disadvantages: High interest rates, potential debt accumulation, limited credit capacity, impact on credit scores.

Personal/Family Loans

Advantages: Flexible terms, easier approval, potentially lower or no interest rates with emotional support.
Disadvantages: Potential strain on relationships, lack of formal agreements, limited loan amounts, dependent upon family members’ financial situations.

Financing Dos and Don’ts

Do

  • Complete your homework. Thoroughly research available funding options. Understand requirements, terms and conditions associated with each option.
  • Prepare your documents. Gather all necessary documents, including paystubs, W2s, tax returns, driver’s license and proof of residency. Having these ready will streamline the application process and demonstrate your readiness to potential lenders.
  • Clean up your credit. Resolve any disputes on your credit report and pay down credit cards to 30% or less of their limit.
  • Verify your income. Make sure you have a verifiable and stable source of income.
  • Define your funding needs. Have a clear understanding of how much funding you require and how you intend to use it. Whether it’s for franchise fees, equipment purchases, rent or miscellaneous expenses, knowing your needs upfront will help you make informed decisions.

Don’t

  • Work with multiple companies. Avoid spreading yourself too thin by engaging with multiple companies simultaneously to secure funding. This can lead to confusion, inefficiencies and even conflicting terms.
  • Apply haphazardly. Resist the temptation to apply to numerous lenders or funding sources without a strategic approach. Each application triggers a credit inquiry, which could impact credit scores. However, it’s important to know that multiple inquiries of the same type made within a short window of time by a professional financial consultant will appear as one inquiry on your credit, and NOT negatively impact your credit score.
  • Risk your credit score. Be cautious not to take actions that could significantly impact your credit score. Late payments, defaults or excessive credit inquiries can tarnish your credit history and hinder your ability to secure favorable financing terms in the future.
  • Quit your job before securing funding. Lenders prefer to see stable employment as it indicates financial reliability.

As CEO of Startup Loans USA, Craig Johnson leads a team of financial consultants with more than three decades of combined experience specializing in unsecured loans up to $550,000, including franchise loans and business lines of credit, with approvals typically within two to three weeks. For more information, visit https://startuploansusa.com/.

© Copyright FranchiseWire 2026
Lisa Ocker

Lisa Ocker

Lisa Ocker’s career began at her hometown paper, The Baytown Sun, covering everything from city government to chemical plant disasters, a hurricane and a controversial FEMA buyout of a flood-plagued neighborhood. From there, she moved to South Florida, reporting for the Palm Beach Post and South Florida Sun-Sentinel newspapers, and serving as editor of the regional magazine, Boca Raton. Returning to her home state, she led the re-launch of SUCCESS magazine as editor after a Texas-based entrepreneur bought the 100-year-old brand.

Lisa’s work also has appeared in The New York Times, Chicago Tribune and Newsweek. She has covered major news events including the space shuttle Challenger explosion and the rape trial and acquittal of William Kennedy Smith, nephew of the late President John F. Kennedy and Sen. Edward Kennedy. Her coverage of immigration issues included reporting on Haitian and Cuban refugee crises while traveling with the U.S. Coast Guard and from the U.S. Naval Base at Guantanamo Bay, Cuba. Her work with SUCCESS included profiles of entrepreneurs Steve Case, Ted Turner and the late Tony Hsieh.

Now living in and working from Santa Fe, NM, Lisa enjoys sharing the challenges and successes of franchisees and franchisors as senior editor of
FranchiseWire and Franchise Consultant Magazine.

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