Freddy’s Frozen Custard & Steakburgers expanded into the nontraditional sector for the first time with the opening of five new locations. The brand celebrated the opening of restaurants in Old Capitol Town Center in Iowa City, Wichita State University’s student center and Oklahoma State University’s football and basketball stadiums. The company also signed an agreement to bring Freddy’s to the Missouri State University student center before the end of the year.
“Chartwells takes pride in partnering with companies that go above and beyond and are committed creating a welcoming on-campus dining option,” said Quintin Eason, resident district manager of Chartwells Higher Education, the management group of campus dining locations. “We’ve found just that in Freddy’s.”
The nontraditional locations will be equipped with new technology that streamlines the back-of-house process and will efficiently meet the demand of guests on-the-go. Now having the ability to exist in unique spaces such as universities, stadiums and airports, Freddy’s will offer new and returning guests the opportunity to experience the brand in a convenient setting. This aggressive, nontraditional development will continue throughout 2019, with the brand’s first international locations slated to open at the Mall of the Emirates and the Dubai Mall later this year. Additionally, in 2018, Freddy’s also introduced a smaller restaurant prototype with an updated kitchen design that maintains volume capacity to allow new and existing franchisees innovative ways to expand their portfolio with the brand.
For more information visit www.freddysusa.com/franchising.