Franchisee Selection Assists Gotcha Covered’s Growth

Gotcha Covered—a North American window treatment franchisor—said they experienced record growth last year, despite the issues of the pandemic. Company president Paul Linenberg said their thoughtful process for selecting franchisees was pivotal to that success.

“We have high standards for people we award franchises to because it’s important for us to maintain our reputation for quality. That’s extremely helpful for our owners because when homeowners are looking for someone to advise them on their window treatment project, that reputation gives them some comfort and proves that we are trustworthy.

“Our clients have given us a 4.9 out of 5-star rating. We think that reputation also comes from the training and support we give our franchise owners. As long as they are here, we are going to help them find success. We are going to train them, support them and give them all the tools they need to be successful.

“When you start talking to the owners about their experience the company, you hear that we were doing really well. It was a record year for growth among our franchise base, but it was also a record for their sales,” he said.

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