Ex-Packer Praises Franchise’s Support for Diversity and Beauty
Super Bowl 2011 champ Jarrett Bush has signed an agreement for the first Blo Blow Dry Bar in Wisconsin. The site selection process for his salon is currently underway in the Green Bay, Wis., metropolitan area.
“Football has been a huge part of my life,” says Bush, who was a Green Bay Packer for nine years and then played one additional year of pro football in Canada. “This is my first business venture, and I wanted a supportive team with a proven business model that was ingrained in the community – and that’s Blo Blow Dry Bar.
“I’m excited that this new venture will allow me to bring health, beauty and diversity together to my community. And I hope to strengthen this combination even further through my Blo Blow Dry Bar franchise.”
From NFL Star to Franchisee
Bush says he first considered investing in a blow-dry salon a few years back when he was living in Chicago. “I walked past a blow-dry bar there and saw a woman walk out after her appointment. She was beaming with confidence.” Bush, as a dad with daughters, wanted bring that uplifting, empowering experience to more women.
The dream became a reality after he moved back to Green Bay. Bush assessed prospects for a blow-dry salon in the city and believes his Blo Blow Dry Bar will be very successful. Aware that his daughters have at times had difficulty finding a salon to meet their needs, he says his franchise will serve an ethnically and culturally diverse clientele and be an asset to the entire community.
That inclusiveness has been key for Blo Blow Dry Bar since it launched its no-cuts, no-color concept in Canada in 2007. The brand moved into the United States in 2010, and the franchise has since grown to more than 140 locations around the two North American nations.
Focus on Wellness and Self Care
CEO Vanessa Yakobson says Bush’s goals perfectly align with those of the Blo Blow Dry Bar franchise: “We have always emphasized self-care and wellness for people of all ages, ethnicities and orientations.” The welcoming environment of each Blo Blow Dry Bar blends sophisticated interior design into a pampering environment.
“Every Blo Blow Dry Bar provides an enjoyable experience for guests that lasts from the second they arrive, then throughout their services – when they may enjoy a cup of barista-worthy coffee or a glass of wine – and afterward, when they take a newly polished appearance out the door,” Yakobson says.
Each Blo Blow Dry Bar is staffed with expert stylists who are available for consultation seven days a week. The brand’s stylists can create any type of hairdo – from sleek, straight looks to bouncy curls as well as braids, ponytails and up-dos. Blo Blow Dry Bars also offer the services of makeup artists, representing another revenue source for franchisees, for clients who just want an everyday pick-me-up as well as those getting ready for special occasions such as weddings, parties and proms.
Yakobson says Bush is exactly the type of franchisee her company is looking for as it continues to expand. “Franchise partners like Jarrett, who believe so strongly in our mission, will be key to our success,” she says. “Wisconsin and the Midwest in general are prime targets of growth and an opportunity to provide more people with catwalk-quality blowouts.”
Blo Blow Dry Bar Franchisees
The brand currently seeks single- and multi-unit operators to continue its rapid expansion. Franchisees do not need to be hair stylists; attributes that are vital, however, are a passion for customer service and business success, a strong work ethic, a commitment to follow proven systems, basic business skills, and the ability to build partnerships in their communities.
Yakobson says that franchisees appreciate the company’s comprehensive training and coaching. That assistance includes site selection and lease negotiation, recruiting and training stylists and makeup artists, marketing and public relations (from marketing materials to social media marketing to event planning), and, of course, day-to-day operations.
Initial start-up costs for a Blo Blow Dry Bar range from about $215,000 to $337,000, depending on the size of the establishment and construction costs in the region. The franchise fee is $40,000, and qualified U.S. and Canadian veterans are eligible for a 10% discount. A franchisee goes from signing to that first blowout in about six to nine months. For more information about franchise opportunities with Blo Blow Dry Bar, please visit https://franchise.blomedry.com/.