Edible Brands Announces Heather Schlesinger as New Vice President of Marketing

In This New Role, Schlesinger Will Work to Increase Edible’s Sales and More

Heather Schlesinger has been named vice president of marketing for Edible Brands, the parent company of Edible, an industry-leading e-commerce provider and a franchisor of stores that offer snacks, fruit, dipped treats and fruit arrangements. She will work closely with Edible’s leadership team to drive sales and enhance customer perception of the brand. Before joining Edible’s leadership team, she was chief marketing officer for the Atlanta Community Food Bank.

In a statement, Schlesinger said, “I am extremely excited to join a timeless brand that lists innovation at the forefront of its brand initiatives. As an Atlanta native, I have witnessed the brand’s growth from the ground up, as they have cemented their place in the gifts and treats industry for many years now.”  

Heather Schlesinger, Edible Brands
Heather Schlesinger is Edible Brands’ new vice president of marketing. 

Schlesinger will use her two decades of experience to continue Edible’s success and will work to “help strengthen its ever-evolving product line.”

“We’re extremely grateful to have such a resourceful leader in the industry like Heather joining our team. With countless years of experience, she will be an undeniable asset to the brand by overseeing strategies that will continue to drive profitable growth for Edible,” said Cheikh Mboup, Edible Brands president and COO. 

Mboup isn’t in doubt of Schlesinger’s ability to uphold the franchise’s values, and her addition to the leadership team “comes at an integral time as our brand continues to expand.” 

Schlesinger and Marketing 

Schlesinger has been a big player in the marketing industry for the past couple of decades. She was awarded the Georgia Titan 100 award, which recognizes the state’s top C-level executives and chief operating officers. This award is given to industry leaders based on passion, leadership, and vision. These individuals also work to push Georgia’s business community forward.    

An Industry Leading Franchisor 

Since its inception in 1999, Edible has expanded to more than 1,000 locations around the globe. The brand is also an award-winning concept that has been recognized in Entrepreneur Magazine’s Franchise 500 and its Fastest-Growing Franchises list. The brand was also included in the Inc. 5000 list of the fastest-growing privately-held businesses. Edible’s products can be purchased online and can be licensed at retail stores.

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Haley Cafarella is a passionate journalist and content developer. In her role as content and marketing specialist for IFPG, she creates original content for the franchise broker network's ongoing initiatives and writes articles for FranchiseWire.com.
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