Appointments signal aggressive franchise growth plans for 2014
Edible Arrangements® has selected Craig Rubinstein as its new Vice President of Development, and Ryan Hostetler has been named Franchise Marketing Manager, as the pioneer and global leader in handcrafted fresh fruit arrangements and treats prepares to aggressively expand its franchise base in 2014.
Rubinstein, who will oversee all domestic and international franchise development for Edible Arrangements, brings more than 20 years sales and management experience with such multi-national corporations as GE, Xerox, Pillsbury and Ralston Purina. Most recently he served as Executive Vice President with Edible Arrangements’ sister company Netsolace, which provides technology solutions for Edible Arrangements and the franchise industry.
Hostetler, who also moves over from Netsolace where he was the Marketing Manager, brings extensive digital marketing expertise to the development team. Prior to joining Netsolace and Edible Arrangements, he was Director of Marketing at Atlanta-based digital agency Silly Monster Media where he developed marketing and branding programs for companies in the retail, IT, medical and entertainment industries. Hostetler’s work has been featured on CNN, NBC News, PBS, Food Network and Variety Magazine.
“We expect the coming year to be one of significant, strategic expansion both in the U.S. and globally,” said Edible Arrangements founder and CEO Tariq Farid. “Ryan and Craig bring the perfect combination of expertise and experience to lead that growth.”
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