North Florida Owner Matt Lyons Expands The Brand’s Growing Southeast Footprint
- Closets by Design opened a new franchise in Tallahassee, expanding the brand’s growing footprint in the Southeast.
- Local owner Matt Lyons brought the brand to North Florida after seeing strong demand for custom home organization.
- The franchise reflects continued growth driven by home remodeling trends and repeat customer demand.
To tweak an old adage, sometimes necessity is the mother of … entrepreneurship.
Just ask Matt Lyons.
Frustrated by the lack of a local custom closet provider to complete a home renovation project when he relocated to Tallahassee, Fla. in 2021, Lyons saw an opportunity to fill a gap in his community.
Rather than starting from the ground up, Lyons invested in a Closets by Design franchise, one of the nation’s leaders in custom home organization solutions,
The award-winning brand has been creating attractive and functional closets, garage organizers, home offices and more since it was founded in 1982.
For Lyons, it was an ideal fit.
“Closets by Design stood out to me because of its long-standing reputation, proven systems and commitment to quality,” he says.
Expanding Footprint
Lyons’ North Florida Closets by Design franchise is the latest addition to the brand’s growing footprint in the Southeast. The company currently serves customers across 91 territories in 39 states, Washington, D.C., and Canada and continues to expand.
“We’re excited to have Matt represent our brand in the growing Tallahassee and surrounding areas,” says Jerry Egner, president of Closets by Design.
“This expansion reflects our continued growth and commitment to providing homeowners with customized solutions, professional design and a seamless experience from consultation through installation.”
Not Just Closets
With the U.S. home remodeling market estimated to reach nearly $813 billion by 2034, Closets by Design continues to meet demand by offering an array of professional design and installation services.
What do consumers want in 2026?
They’re investing in long-lasting renovations that add character and value to the home, says Lyons. “Homeowners today are focused on improving and organizing the spaces they already have.”
Top-selling projects, as reported in the Closets State of the Industry report, include: closet systems, pantries and garage organization. House Beautiful points to upgrades such as hidden storage and seamless spaces – think concealed pantries and coffee stations – as major must-haves. A defined home office is also high on the list, according to the Spruce.
Well-designed, organized spaces like these are what Closets by Design does best.
With a wide range of custom storage solutions – from closets of all types to professionally designed home offices, mudrooms, garages, pantries and laundry rooms – the brand offers multiple entry points for homeowners and for franchise owners who can capture first-time customers, as well as repeat business.
Become a Closet Entrepreneur
Consistently named one of the nation’s “Top 50 New Franchises” by Entrepreneur magazine, Closets by Design has also been listed as one of the “Top 100 Up & Comers” by Franchise Times and one of the top 550 remodeling companies by Remodeling Magazine.
It’s easy to scale from a single location, and with low inventory requirements, strong cash flow and the potential for high gross margins, those who can follow the Closets by Design roadmap can expect to build a healthy business.
The company provides the tools; franchise owners just need the commitment and follow-through to put them into practice.
Lyons, who was the president of Lyons Ortho Med before franchising, says that the reason he was quickly able to establish a thriving business – he currently employs a staff of 11 at his North Florida location – is a testament to the proven business model.
The model provides exclusive territories, national lead generation and 40 years of proven success behind it. Once signed, most franchisees are fully up and running in 3 – 6 months.
Ideal franchise candidates are experienced leaders with good people and management skills and a hunger to grow a business. No woodworking or manufacturing experience is necessary.
Transformational Opportunity
Strong brand recognition and a reputation for exceptional quality make a Closets by Design franchise a transformational opportunity for the right candidate.
Says one Closets by Design owner: “This is a business that’s successful, that’s profitable, and allows you to make a difference in people’s lives every day.”
Matt Lyons agrees. “This brand allows me to deliver real, everyday value while building something meaningful in my community.”
Looking ahead, Closets by Design plans to expand its footprint further with strategic openings in key growth markets, supported by a robust pipeline of qualified franchise candidates and ongoing innovations in design and customer experience.
Learn more about the Closets by Design franchise opportunity.
