Changing the Narrative: How Fresh Coat Has Solidified Its Reputation as the Trusted Painting Franchise

It doesn’t require years of experience to know just how tainted and fragmented the painting industry is. Everyday, painters show up hours late, call it a day early, and leave jobs half-finished… sometimes never finishing them at all. Unfortunately for customers, both commercial and residential painting too often lacks accountability, reliability, affordability, and yet the quality is still hit or miss. Steve Kwon, SVP of Franchising tells a story; “I called four painters. Two didn’t show up. One showed up an hour and a half late. And one wrote a quote on the back of a speeding ticket. It felt good knowing that our Fresh Coat owners are so much better than that.” Ask anyone about their experiences with the painting industry, and they’re sure to share a similar story. The Fresh Coat Franchise- recently named to Entrepreneur’s Franchise 500 and Franchise Gator’s Top 100 Franchises for 2018- has capitalized on the stigma within the painting industry by simply committing to do the very thing its competitors have failed to do; putting the customer first.

According to Brian Santos, Fresh Coat’s Director of Education; “It’s about the people. We give [our franchisees] a proven system in which they can support their family and effectively scale their business.” Fresh Coat, from the top down, has dedicated itself to quality and to the customer. ‘Quality’ and ‘Accountability’ aren’t just buzz words; they are the foundation of the brand itself. While Fresh Coat offers countless perks to franchisees, including EPIC™ Proprietary Quoting Software, National Partnerships (the likes of Sherwin Williams), Easy Pay™ (0% same as cash financing), and a VIP Realtor Referral Program, what they really pride themselves on is not their technological edge, nor is it their marketing support, but rather the quality of work they provide and the trusted household name they have cultivated nationwide.

With industry-leading profit margins, a $140 Billion market demand, and no inventory required, prospective franchisees are increasingly being drawn to the financial opportunity of owning a Fresh Coat. But its not just the money that makes the difference, it’s the desire to join a trusted brand in an untrustworthy industry and the opportunity to be an asset to the community, that has driven painters and non-painters alike to launch their own Fresh Coat Business.

For more information on how to start your own Fresh Coat Franchise, please visit

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