Burger 21 Enlists Brand Architecture to Refresh Its Brand Platform

Burger 21 has enlisted Brand Architecture, a prominent branding and design consultancy, to rebrand the next generation of the Burger 21 experience and refresh the brand platform.

Brand Architecture Inc. is an award-winning branding and design consultancy founded in 1999. The firm is best known for its design of the Coca-Cola sign in Times Square, New York City and for its successful rebranding of Outback Steakhouse and World of Beer.

As Burger 21’s design agency of record, Brand Architecture Inc. will provide design and branding solutions to communicate a more uniquely authentic brand platform throughout all of Burger 21’s customer touch-points. From a new logo to new packaging, and from new chairs to new uniforms, the new Burger 21 visual identity will deliver a personality that is more aligned with the brand’s culture, aspirations and its customers.

Since 2010, Burger 21 has stayed true to its vision of providing a gourmet burger experience without the gourmet price. Today, the company has 18 open locations in Florida, Georgia, New Jersey, New York, North Carolina and Virginia, and more than 20 in development in eight states.


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