BoConcept Capped off 2019 With Four Major Industry Awards for Innovative Glass Campaign

The Global Design Leaders’ GLASS Campaign Provided a Unique and Holistic Aesthetic Experience and Ignited High Levels of Customer Engagement

Danish-founded retail furniture franchise BoConcept is capping off a major year of growth that saw the global brand receive four major industry awards in 2019. The awards recognized LG Electronics and BoConcept’s collaborative GLASS campaign, an in-store partnership that integrated BoConcept furniture designs with “Picture on Glass” LG OLED TVs. The GLASS campaign was done in partnership with global home entertainment technology leader LG Electronics and created a unique consumer experience that highlighted the elegant and streamlined design of LG OLED Glass TVs, along with the contemporary look and feel of BoConcept’s luxury furniture.

“Since its inception, BoConcept has been committed to elevating interior spaces so they can look their absolute best and truly make an impression,” said Steen Knigge, Director of U.S. Marketing for BoConcept. “The BoConcept team worked tirelessly on the GLASS campaign, which speaks to the modern consumer who is looking to unite form and function through the harmonious partnership of technology and design.”

BoConcept was originally founded in Denmark in 1952 and began franchising in Paris in 1993. Today, BoConcept boasts a franchise footprint of more than 300 locations in 65 countries. The brand continues to expand the business and aims to reach 600 stores globally.

“Trends come and go,” said Knigge. “But BoConcept proves that disruptive innovation, not to mention a commitment to providing high-quality customer service, will never go out of style.”

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