Franchise Brands Serve Up Special Menus, Food Deals and Game Day Offers for Soccer Fans
Updated July 2, 2026
The FIFA World Cup is one of the globe’s biggest sporting events, drawing soccer fans to 16 host cities across North America to watch their favorite teams play. The U.S. alone has 62.5 million soccer fans, making it the world’s fourth-largest soccer fan base, according to Nielsen.
Franchise brands are tapping into that excitement with sponsorships, nostalgic marketing campaigns and one-of-a-kind promotions to elevate the game day experience. Fast-food franchises like McDonald’s, Auntie Anne’s (above), Domino’s and more are doing their part by helping guests stay fed at watch parties with great deals and special menu items.
Read on for some of the best restaurant promotions for the 2026 FIFA World Cup.
Best 2026 FIFA World Cup Restaurant Promotions
Auntie Anne’s
Auntie Anne’s Pitch Pack is a soccer-inspired box with any two pretzel nugget flavors or mini dogs, plus two dips. The brand has also released limited-edition soccer merch, including scarves and nugget plushies in pretzel jerseys.
Bad Daddy’s Burger Bar
Bad Daddy’s Burger Bar is turning into Team USA headquarters this FIFA World Cup by offering wings for just $0.99 each whenever the squad plays a game. The promotion is only available to dine-in customers, and a minimum order of six wings is required.
Baskin-Robbins
Baskin-Robbins is celebrating the 2026 FIFA World Cup with its Fútbol Fireworks flavor. It combines sweet cream soda-flavored ice cream and cherry sherbet with blue raspberry swirls and green apple popping candy. The ice cream franchise has also introduced a Fútbol Fireworks Milkshake to the menu.
Buffalo Wild Wings
Buffalo Wild Wings has rolled out a limited-time menu inspired by global flavors for the 2026 FIFA World Cup. The lineup includes six new “Around the World” sauces, two signature cocktails, the Red Card Punch and Yellow Card Margarita, Michelob ULTRA Beer Towers and a fiery Blazin’ Challenge. All six sauces can be mixed and matched in the Around the World Dip Flight. The Around the World Sampler pairs the sauces with a choice of four appetizers.
Carvel
Carvel’s new Passport to Flavor collection features five globally-inspired treats to celebrate the 2026 FIFA World Cup. These treats include Dubai Decadence, Affogato, Orange Shake made with Fanta, USA Carvelanche and a limited-edition soccer-themed ice cream cake.
Dog Haus
During every 2026 FIFA World Cup match, Dog Haus will reduce the price of all draft beer pints by $1 whenever a goal is scored. Guests are encouraged to contact their local Dog Haus for happy hour and viewing details.
Domino’s
For the uninitiated, a soccer player who commits a serious offense or receives a second yellow card can be shown a red card, which sends the player out of the game. If any Team USA player receives a red card, Domino’s will give away free pizzas.
Happy Joe’s Pizza & Ice Cream Parlor
Happy Joe’s Pizza & Ice Cream Parlor is elevating the watch party experience with a buy-one, get-one-half-off deal. Guests who buy a large pizza will get a second one for half off at participating locations during all of Team USA’s matches.
HTeaO
Through July 19, soccer fans will receive $1 off their HTeaO orders when they wear a jersey at participating locations.
Jamba
Through June 30, Jamba is serving up a soccer-inspired smoothie: the Hat Trick Tango. The specialty drink blends mango, pineapple and strawberry, making it the ultimate hat trick of fruity flavors to enjoy at World Cup watch parties.
Jason’s Deli
In honor of the 2026 FIFA World Cup, Jason’s Deli has launched the Deli Dollars Goal Rush promotion. Deli Dollars members can unlock free menu items and bonus loyalty points every time Team USA scores a goal.
Margaritas Mexican Restaurant
Through July 31, Margaritas Mexican Restaurant is hosting soccer watch parties as part of its “Scratch & Score” series. Customers who wear soccer jerseys, T-shirts or hats will earn a scratch ticket redeemable for a collection of prizes, including free guacamole, queso or a taco, swag from top spirits brands, concert tickets and more.
McDonald’s
McDonald’s limited-time FIFA World Cup 26 Meal and Happy Meal include a Big Mac or 10-piece Chicken McNuggets paired with gold-packaged Big Mac Sauce. The Golden Arches’ new collectible cups feature Christian Pulisic, David Beckham, Ronaldinho Gaúcho, Thierry Henry, Son Heung-Min, Lamine Yamal, Alphonso Davies and Santiago Giménez.
Mountain Mike’s Pizza
Mountain Mike’s Pizza is helping soccer fans get game-day ready with its $29 Triple Play Bundle. This deal includes a large one-topping pizza plus a choice of any two items from four categories: sides, salads, wings and desserts.
PrimoHoagies
PrimoHoagies loyalty members receive 50% off a primo size American hoagie at participating locations during all of Team USA’s matches. Soccer fans can also take advantage of 10% off catering tray orders through July 19 — the last day of the tournament.
The Greene Turtle
The Greene Turtle is bringing the excitement to this FIFA World Cup tournament with in-store specials. Through July 19, fans can enjoy game-day pricing, including $4 Truly Wild Berry, $5 tall Michelob ULTRA drafts and $7 tall Stella Artois drafts. Groups can also sip and share with $20 NÜTRL and Truly buckets, and they can upgrade any burger with a soccer-ball pretzel roll.
The Halal Guys
The Halal Guys is making it easier to feed the crew for World Cup watch parties with its fan feast meal. Through July 19, the fan feast meal serves four to five guests and includes protein, rice, pita, toppings and sauce packs.
TGI Fridays
TGI Fridays is getting into the spirit of the 2026 FIFA World Cup with its new matchday bites and platters and Red and Yellow Card Margaritas. Additionally, a Goooal Shooter is available for $5, and the 4-Citrus Mock-Arita is $7.
Wingstop
Wingstop is bringing back its boneless meal deal through July 19. The deal includes 20 wings, a large fry and two dips.
