Backstage With School of Rock CEO Rob Price

Two years ago I became CEO of School of Rock. This was a dream position for me—as an avid  musician myself, it was a calling to further the brand’s important mission to build a growing, passionate community dedicated to enriching lives through music education.

In my first year on the job I made it my charge to visit as many franchise locations as possible to see the business up close and in-person. Across the board, I witnessed how School of Rock has the power to enrich lives in so many ways with students, instructors and franchisees all getting to experience the joy of music. Here’s what makes School of Rock “rock.”

We are more than musicians

First and most importantly we are educators. Not only are we the largest music education franchise in the world, but our concept is more effective than traditional music programs. We combine private lessons powered by proprietary curriculum with weekly ensemble practices. Students learn theory, practice and life skills through intense, but fun preparation for big shows in real venues. The group learning teaches both technical and soft skills, and, in return, this approach increases retention and results.

If you walk into a School of Rock, you’ll see children of all ages — from preschoolers to teenagers and even adults — practicing music like Pink Floyd’s “Another Brick In The Wall,” AC/DC’s “Back in Black” or KISS’ “Rock and Roll All Nite.” These are part of a number of songs that make up the curricula, and provide a shared language that is ideal for music education. And when you think about the relatively straightforward rhythms and melodies, you can see how it makes sense to introduce kids to music education through classic rock.

Our students get real experience

Our performance-based approach is truly what sets us apart. The Performance Music Program gives students the opportunity to perform in real shows at local rock venues. While jamming on stage with their classmates, your child or teen will learn important life skills focused on responsibility and teamwork. Our 35,000 students play over 4,000 shows around the world, at fundraisers, clubs, restaurants and concert venues, which allows others to share in this joy. Students have played on the stages of some of the biggest music festivals around the world, including Summerfest, Bonaroo Music & Arts Festival, Lollapalooza and more.

School of Rock feels like home

And while our students initially come to School of Rock to learn how to play music, they stay at School of Rock because they find a home. School of Rock offers kids a safe place to learn, build confidence, develop friendships with other kids who are into music and carve out a niche for themselves in a world where they might never have felt a sense of belonging before.

Today School of Rock is “jamming” more than ever. Our growing franchise network currently consists of 280 locations open or in development across nine countries worldwide. Since 2009 our student count has grown from 4,000 to over 35,000, and we are just getting started with several exciting developments in the pipeline.

Interested in becoming a “band leader” for School of Rock in your community? Contact Anthony Padulo at 844.614.1150 for more on our franchise opportunities.


Previous ArticleNext Article
Send this to a friend