10 Franchising Myths That Leave Brands Exposed
Wade Millward
January 9, 2026
Why Franchise Insurance Alone Creates a False Sense of Protection I’ve worked with franchisors long enough to know this: Brands
Wade Millward
Wade Millward is the CEO and founder of Rikor.io, a digital insurance platform designed for franchise systems. He helps PE-backed and emerging franchise brands reduce hidden insurance risks that can weaken valuations as they scale.
After reviewing hundreds of franchise systems, Millward identified recurring gaps in insurance oversight and compliance. He founded Rikor to address these challenges through instant verification and real-time monitoring, bringing greater visibility and control to franchisors. Millward is focused on modernizing how risk is managed in franchising and advancing insurance technology to better support growing brands.
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