Rocco Fiorentino is president and CEO of Benetrends Financial, the oldest and largest provider of financing and insurance for small businesses and franchise organizations. Benetrends is recognized as the innovator of the rollover for business (ROBS) start-ups and is one of the largest providers of SBA programs for start-up businesses. Reach him at rocco@benetrends.com or visit www.benetrends.com.