Rachael Wachstein is the Sr. Director of Franchise Client Success at Ignite Visibility, a full-service digital marketing agency that serves franchises. Wachstein, a seasoned digital marketing strategist for national franchise brands, has a deep focus on AI-driven search and franchise sales growth. With over two decades of experience advising global brands and emerging franchise networks, she specializes in harnessing generative engines and AI-SEO to accelerate recruitment and grow franchise systems. Her unique blend of deep franchising experience, technology fluency and marketing acumen makes her a thought leader in the future of franchise marketing success.