Pete First is the Chief Development Officer of BrightStar Care. As CDO, First recruits new franchise owners and leads operations for BrightStar Senior Living and BrightStar Care Homes. Under his leadership, BrightStar has grown to 365 locations nationwide. His responsibilities include providing leadership, strategy, and direction to the franchise sales team in addition to putting systems in place to improve the overall franchise sales process.
Recession, Inflation, and Staffing Issues Threaten Franchisees in the New Year 2023 brings a new set of challenges for franchise
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