True Install Grows as a Niche Business in Sign Installation
Specialized Focus Gives Franchise Owners Reduced Competition, Higher Margins and Brand Loyalty Demand for signage and graphics installation is universal,
Lisa Ocker’s career began at her hometown paper, The Baytown Sun, covering everything from city government to chemical plant disasters, a hurricane and a controversial FEMA buyout of a flood-plagued neighborhood. From there, she moved to South Florida, reporting for the Palm Beach Post and South Florida Sun-Sentinel newspapers, and serving as editor of the regional magazine, Boca Raton. Returning to her home state, she led the re-launch of SUCCESS magazine as editor after a Texas-based entrepreneur bought the 100-year-old brand.
Lisa’s work also has appeared in The New York Times, Chicago Tribune and Newsweek. She has covered major news events including the space shuttle Challenger explosion and the rape trial and acquittal of William Kennedy Smith, nephew of the late President John F. Kennedy and Sen. Edward Kennedy. Her coverage of immigration issues included reporting on Haitian and Cuban refugee crises while traveling with the U.S. Coast Guard and from the U.S. Naval Base at Guantanamo Bay, Cuba. Her work with SUCCESS included profiles of entrepreneurs Steve Case, Ted Turner and the late Tony Hsieh.
Now living in and working from Santa Fe, NM, Lisa enjoys sharing the challenges and successes of franchisees and franchisors as senior editor of
FranchiseWire and Franchise Consultant Magazine.
Specialized Focus Gives Franchise Owners Reduced Competition, Higher Margins and Brand Loyalty Demand for signage and graphics installation is universal,
Innovation, Customer Experience and Franchisee Support are at the Heart of the Home Services Franchisor Demand for home services is
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