Why Franchisors Need Franchisees More Than They Think
Ben Panama
July 23, 2022
Google Reviews and the Local Customer are Key Ingredients to a Franchisor’s Success Those in the franchise space understand the
Ben Panama
Ben Panama is the director of franchise marketing at Scorpion, an award-winning agency that combines technology, marketing and people to help businesses grow. He has partnered with dozens of franchise brands in developing and executing digital marketing campaigns at the brand level, while managing SEO, advertising and marketing teams to support franchisees at the local level.
Ben has a passion for collaborating with individuals and groups to solve problems -both big and small- and is not afraid to ask for help in finding the complete solution. He is a specialist in resourcefulness and work best when he can propose ideas and possibilities to trusted team members, relying on feedback to better myself and others. He believes that knowledge and experience are two sides of the same coin and are equally needed to become a well-balanced person. His past experience includes working in the entertainment industry, and he has recently completed Marketing Certificate from UCLA Extension to better support local business in his current role and beyond.
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