Adlib Group Rebranded to Tag Franchise

Leading Toronto based franchise marketing agency, the adlib group, has officially rebranded to tag franchise, displaying their collective strength and category expertise under the tag network of agencies, comprising of tag, tag enterprise, tag media and tag photography.

After joining forces with tag in 2012, the team has become increasingly involved and part of the agency’s collective culture. In 2013, President Patti Laine made the strategic decision to move the team to tag’s main office.

“We have really flourished over the past few years carving out a niche for ourselves in the franchise marketing industry. With the integration of tag’s expertise an arms length away, we are seeing the types of campaigns we produce grow and evolve,” says Patti Laine, President of tag franchise. “It is the right time to make a change to reflect the agency that we truly are today. Wholly integrated. Franchise focused.”

tag franchise has proven through their award-winning campaigns and outstanding client relationships, that they have experience in transforming franchise brands and managing results-based communications. Working with clients including Mary Brown’s, MR.SUB, Extreme Pita, Master Mechanic and Just Falafel through their proprietary elevation platform, the agency is able to identify and satisfy the multi-layered needs of franchise systems as well as ensure the brand structure is in place, so consistency flows throughout the operation.

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