“Act as If” Attracting Success

For hundreds of years philosophers and doctors of psychology have promoted the idea that if you want to accomplish something that you can realize it faster if you “Act as if” you have already received it. 

Want a fancy new car?

The experts say to immerse yourself in shopping for that car, visiting the showroom, looking at brochures… And doing the things that owners of that car would typically do to earn the money to buy it.

It’s an aspirational notion, seen most recently in places like the book The Law of Attraction.

Where does it apply to franchising?  Well, put simply, everywhere!

Let’s take a look at first steps, pursuing the American Dream and your perfect franchise.

When you are in a job and dreaming of owning a business this idea of Act As If could be an important strategy.  Business owners simply think differently than employees do.  In the early stages of your search it can be very beneficial to learn how business owners think, act and approach business so that you can incorporate those thoughts and actions into how you approach your daily life.

Will this attract a business to you?  I can argue that both ways, but I think the most obvious way to look at it is that if you are getting ready to make a big career transition there is a benefit to being prepared and focused on the outcome you desire.  We are surrounded by countless opportunities every day and if we have prepared in advance we are more likely to realize when we come across great oppportunities.  We will be prepared to seize your perfect franchise! 

So, what can you be doing to Act As If, while looking for your perfect franchise?  Business owners need to think strategically, keep the entire business in mind and focus on moving the ball forward every day.  You can look at your job differently, taking a more global perspective and focusing on creating new wins every day. 

You can make a daily effort to keep a positive approach and help your teammates do better in their jobs.  You can investigate businesses with the goal of learning how they work, what makes them successful and how people like you enter and win in that business.

If you step outside your role as an employee and enter the mindset of an owner you will not only be prepared for your perfect franchise, but may also find your job becomes more interesting and fun.

Once in your franchise your Act As If strategy doesn’t go away, it just changes focus a bit.  Now the goal isn’t to prepare to own a business, it is more about getting over the start-up stages with the confidence of a longer term owner. 

As a new franchise owner, you may be feeling out of your element, just like going to a new job.  You have been through training and you have support but operating the business is not muscle memory yet.  This is where Act As If comes in.  Your clients don’t know what you don’t know, but that may be all you can think of when you are standing in front of them.  Now, Act AS IF does not mean that you should make up answers to your clients questions, but it may mean that if your client asks a questions you don’t know the answer to you may say: “That is a great question, we have solved that problem recently a couple different ways.  I will go back to my team and put a game plan together and come back to you.  How is tomorrow?”

As you get settled in and are handling those front-line questions then Act As If may take on a slightly different role, growth.

In considering more territory or units your approach to your business will have to change.  In a single territory or unit business you can be a primary player in the daily operations of that business. As a multi-territory, multi-unit or multi-brand owner you need to begin to step into a CEO type role where you manage the team that runs the business.

In this move you will want to start to replace yourself in those daily operations with the managers and sales staff that can run it while you are not there.  Yes you will still be involved, but you are freeing up time to oversee your growing empire!

You may be gathering that as long as you have goals, Acting As If could be a key ingredient to your success.  What is your next goal and what are the people that have achieved it doing?

Act As If!

Now, go on.  We’re all waiting on you!

What will your success story be?  Let’s go find it!

George Knauf is a highly sought after, trusted advisor to many companies; Public, Independent and Franchised, of all sizes and in many markets. His 20 plus years of experience in both start-up and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution. Contact the Franchising USA Expert George’s Hotline 703-424-2980.


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