Franchisor Support Helps Owners Make a Positive Impact in Their Communities
HomeWell Care Services helps families find trusted, compassionate care close to home. With support from the franchise system, local owners build strong community relationships, create jobs and make a real difference for the people they serve.
Given the large senior population in the United States (61.2 million, per the U.S. Census Bureau) and seniors’ frequent need for in-home care services, the industry is booming. The U.S. home health care services industry eclipsed $100.9 billion in 2024, according to Fortune Business Insights.
Within that thriving market, Mike Condon (below), vice president of franchise development, shares his insights on how HomeWell franchisees make that local impact a reality.
1. How does HomeWell Care Services make a local impact?
At HomeWell, we know care is personal. We provide the infrastructure, training and support to run a strong business, but it’s our franchise owners who bring that to life locally — creating jobs, supporting local partnerships and ultimately delivering the care that builds their reputation in the community.
Families are looking for someone they can trust to show up consistently for their loved ones. Because our owners live and work in the communities they serve, they understand the people, needs and expectations that shape care at the local level.
2. How do HomeWell franchise owners become trusted resources in their communities?
Trust is built in person, one relationship at a time. HomeWell franchise owners are out in their communities, developing referral partnerships with the people families already turn to for guidance: hospital discharge planners, physicians, skilled nursing facilities, senior living communities and area agencies on aging. Owners who show up regularly, deliver on what they promise and bring genuine value to those relationships earn a place at the top of a referral partner’s list. That same trust carries over to families. When clients feel genuinely cared for, they tell others. Over time, growth comes from being known in the community as someone people can rely on.
3. How does HomeWell help franchise owners connect with referral partners?
HomeWell provides structured training and tools to support relationship-based outreach in the home care space. Owners learn how to build and maintain referral partnerships with hospital discharge planners, skilled nursing facilities, senior living communities and other local providers. We support that with collateral, messaging and coaching so owners can engage those partners with confidence. What sets HomeWell apart is the depth behind those conversations — from Signature Programs™ to our caregiver matching and outcomes-focused approach — giving owners something meaningful and credible to bring to every interaction.
4. How does the HomeWell model allow franchise owners to meet the specific needs for in-home care services in their communities?
No two communities are alike. What works in one community may not work in another. Each owner knows their market, and HomeWell gives them the resources to act on that knowledge.
One-on-one coaching with their dedicated franchise business consultant means franchise owners have a direct line to experienced guidance as their market evolves. Beyond that, HomeWell’s franchise advisory council gives owners a peer network of fellow franchise owners who have navigated similar situations.
5. How does hiring and developing local caregivers play in HomeWell’s community impact?
Recruiting and retaining great caregivers is one of the most important parts of running a HomeWell franchise. Caregivers are the ones in the home and they shape the entire client experience. The quality of care, referrals and long-term relationships all tie back to the people delivering that care. HomeWell provides owner training and tools to support recruitment, onboarding and retention. Owners who invest in their caregivers see stronger client outcomes, more consistent referrals and a more stable business overall.
6. What would you like franchise consultants to understand about HomeWell’s in-home care services franchise opportunity?
At HomeWell, serving your community and building a strong business go hand in hand. Owners who invest in their caregivers, build real relationships with referral partners and show up consistently for families are the ones who see sustainable long-term growth. The model works because the mission and the business support each other. We also take candidate fit seriously. Not every entrepreneur is right for this model — but for those who are, it’s an opportunity to build something meaningful, and the results can be remarkable.
Learn more about the HomeWell Care Services franchise opportunity.
