Infrared, Red Light and Chromotherapy Make Recovery and Relaxation Easy
Infrared light treatments may not be as widely recognized as massage or facials, but this under-the-radar wellness service offers a host of benefits. Regular sessions under the lights can promote stress relief, boost collagen, aid muscle recovery and enhance sleep, among other perks. So, why should light therapy be reserved for professional athletes and elite spa-goers?
For the team at beem Light Sauna, the answer is simple: It shouldn’t. The brand’s mission is to make light-based therapies accessible, efficient and results-driven for everyday people. beem Light Therapy gives customers the chance to silence their phones, decompress and get a little “me time” in a modern, spa-like setting. The brand offers three types of light therapy: infrared light therapy, red light therapy and chromotherapy.
“beem sits at the intersection of biohacking, recovery and modern wellness,” says Jonathan Dibernard, director of education at beem. “Light therapy delivers specific wavelengths of light that interact with the body at a cellular level. It’s one of the most underutilized tools for human performance and longevity.”
Consumer interest in light therapy is rising quickly. A 2025 peer-reviewed study published in JMIR Publications found that Google search interest for red-light therapy terms increased 118% after February 2024, while the “Red LED light therapy” hashtag surpassed 70 million views on TikTok. The market is also expanding: Grand View Research projects the global red light therapy market will grow from $533.8 million in 2025 to more than $1.13 billion by 2033.
Accessible Light Therapy
There are various ways to reap the benefits of light therapy and beem has them covered. Clients can access red light therapy, advanced multi-color light beds or infrared saunas. To make treatments affordable — and encourage routine use for maximum results — beem offers memberships and packages that lower costs per session.
“Like exercise or nutrition, light therapy works best when used consistently,” says Dibernard. “Some guests notice the benefits after one session, but typically results appear with two to four sessions a week in the first 30 to 60 days.” Benefits run the gamut. Dibernard claims customers have reported experiencing reduced muscle and joint soreness, faster recovery from workouts, improved skin tone and clarity, increased energy, better sleep, stress reduction, mental clarity and decreased inflammation.
While beem makes light therapy accessible to everyone, the experience is spa-like. Clients get quick check-ins and personalized service, private session rooms and full towel service. “A beem visit is designed to be calm, effortless and elevated,” says Dibernard. “There is no learning curve. Guests show up hydrated, relaxed and ready to experience the benefits.”
beem’s business model is built for strong returns and long-term growth. “beem operates on a membership-driven model with recurring revenue at its core,” says Dibernard. Plus, owners don’ thave to invest in large spaces, which keeps costs down. “We have a compact footprint compared to traditional wellness concepts.”
Light technology is “high-output and low maintenance.” beem requires minimal staffing — licensed practitioners aren’t necessary. Franchisees receive comprehensive training, ongoing education and support for equipment purchases, plus tech-driven tools to manage day-to-day operations. “Owners succeed by executing consistently, educating confidently and building community,” says Dibernard.
As the brand scales through franchising, it is seeking multi-unit partners who are passionate about health and wellness and committed to improving well-being in their local communities.
“There’s an increased focus on recovery, longevity and preventive health, and consumers are demanding non-invasive, drug-free solutions,” says Dibernard. “Plus, we’ve seen proof that it works from athletes, clinicians and wellness influencers. The global light therapy and infrared wellness markets continue to grow at strong double-digit rates.”
Benefits of Light Therapy
INFRARED LIGHT
- What it is: Infrared saunas use infrared lights to heat the body as opposed to heating the air. The result is deep sweat at lower, more comfortable temperatures than traditional saunas.
- Surprising Fact: Treatments mimic a cardio workout, increasing heart rate and improving circulation.
RED LIGHT THERAPY
- What it is: This treatment uses specific wavelengths to penetrate cells and trigger adenosine triphosphate (ATP) production, the fuel your cells need to repair and regenerate.
- Surprising Fact: Beyond reducing wrinkles and acne, research shows that red light therapy can help promote brain health, improve vision, stimulate hair growth and lower blood sugar.
CHROMOTHERAPY
- What it is: Considered alternative medicine, chromotherapy uses colored lights to balance energy in the body.
- Surprising Fact: Recent research shows that narrow-band green light can reduce the frequency (and intensity) of chronic migraines by “resting” the visual cortex.
Learn more about the beem Light Sauna franchise opportunity.
