Virtual Reality Franchise Blends Cutting-Edge Tech With Real Connection
Steve Zhao loved gaming, but he found that playing online could be isolating. That led him to imagine a more social experience that integrated others into the game in a tangible way. In 2017, he converted that idea into a reality by founding Sandbox VR.
At Sandbox VR locations, groups of up to six people essentially become part of the game and physically engage with the action, whether it’s taking on zombie hordes or alien armies. The company’s proprietary technology combines full-body motion capture with high-quality haptics to take virtual reality to an unmatched level and let guests become the hero in their own movie. “In a world that’s increasingly digital and distant, Sandbox VR offers something rare and real — the chance to suit up, step inside and make memories that actually feel alive,” says Lee Hebditch, director of global franchise operations for Sandbox VR. “Our franchise model is fueling rapid growth, proving that this concept speaks to something deeply human: the desire to connect, to play and to share unforgettable moments together.”
Since its founding, Sandbox VR has expanded exponentially with more than 60 locations worldwide and more in development. Partnerships like its exclusive collaboration with Netflix on a Squid Game experience have helped the company become the most successful and fastest-growing location-based virtual reality company.
With its track record of growth, Sandbox VR offers a strong platform for franchisees looking to secure financial independence, Hebditch says. “You are operating in one of the fastest-growing segments of entertainment, with a brand that leads the category and a model designed for scalability,” he says. “This business delivers both financial and emotional return. Franchisees are building a revenue-generating asset while also delivering something meaningful to their communities.”
Guest Experience
Sandbox VR’s in-house team develops proprietary hardware, software and immersive content through the company’s own studio and technology platform, Hebditch says. “This full control over the guest experience enables continuous innovation, faster iteration, consistent quality and a highly repeatable experience across the network.”
A steady pipeline of enhancements and updated experiences ensures that each location has fresh entertainment options so it stays competitive, Hebditch says. “Our team manages the innovation pipeline. We handle the research, development and testing, then push updates and new experiences out to the network,” he says. “Franchisees do not need to manage tech development themselves — they receive turnkey solutions and rollout guidance.” A tech background is not required for franchisees, but leadership skills along with a people-first focus and a commitment to brand integrity are essential, he says.
Sandbox VR offers a flexible ownership model, allowing some franchisees to be involved in daily operations while others focus more on long-term strategy and rely on a general manager to handle details.
The company also supports new franchise owners with site selection, training and marketing as they launch a location and with coaching and technical assistance after a site opens. “The relationship is collaborative. Franchisees are not on their own— we are invested in helping them succeed,” Hebditch says. “We also encourage collaboration across the system. Franchisees learn from each other and share feedback through regular forums.”
He says that the strength of the network of owners has been key to scaling the company worldwide, a sense of unity that is important for a company that emphasizes connection. “Most importantly, Sandbox VR is built around shareable emotional entertainment. It’s designed to bring people together — friends, families, teams — as they create meaningful moments. That sense of connection and shared memory is a big reason that guests return again and again,” he says. “The guest loyalty is real. The operational support is robust. The concept is differentiated. That combination can create a powerful path to financial independence for franchisees who approach it with focus and commitment.”
Learn more about the Sandbox VR franchise.
