What Are the Advantages of Multi-Unit Franchise Ownership?

FACE FOUNDRIÉ Franchise Owners Share Benefits of Multi-Unit Expansion and Growth

Multi-unit franchise owners comprise almost 95% of the FACE FOUNDRIÉ system, and their confidence in the emerging franchise has propelled its rapid nationwide growth. Founded in 2020 and franchising since 2021, the all-inclusive, focused facial franchise has sold 155 units in 25 states, with 59 now open. Officials with the Minneapolis-based brand expect to have 74 units open by the end of 2025 and 150 by the end of 2027.

“When one operator owns multiple locations, we see faster growth, more consistent guest experiences and higher performing teams,” says FACE FOUNDRIÉ founder and CEO Michele Henry (below and at far right in photo above). “It’s a win-win model that accelerates success on both sides.”

Demand for professional skin care has never been stronger, fueled by increasing interest in self-care and maintaining skin health, as well as social media influence. The U.S. skin care market is projected to generate $26.01 billion in revenue in 2025, and experience a 3.72% yearly growth rate through 2030, according to Statista.

Henry says FACE FOUNDRIÉ’s scalable concept, strong economics, and mission to make skin care accessible and empowering have appealed to prospective franchise owners. “Multi-unit owners are drawn to the simplicity of our model and the emotional impact we have on guests – it’s a brand that feels good to grow with. Once they experience the strength of our systems, support and culture, scaling beyond one location becomes a natural next step.”

What Are the Advantages of Multi-Unit Franchise Ownership?

Two FACE FOUNDRIÉ franchisees – one, a franchising novice who became a pioneer in the system, and the other an experienced multi-unit, multi-brand owner – explain the advantages of investing in multiple franchise units, and why they chose to do so with FACE FOUNDRIÉ.

Genna Bohlman
Owner of Three FACE FOUNDRIÉ Units in Minnesota

What has impressed me most throughout this journey is the brand’s unwavering commitment to iterate, evolve and grow.

Why FACE FOUNDRIÉ?

GB: I was introduced to FACE FOUNDRIÉ as a customer. As a busy mom who had often felt intimidated by the self-care and beauty industry, I found the brand’s financial and scheduling accessibility to be a refreshing and empowering gift. At the same time, my background as a retail executive made me instantly recognize the white space this concept was filling in the market. Needless to say, I kept visiting for my monthly facials and watching the company prosper in Minnesota.

When FACE FOUNDRIÉ announced plans for franchise expansion, I immediately sought to learn more. After connecting with founder and CEO Michele Henry and the corporate team, I was deeply impressed by their unwavering commitment to the brand’s purpose, their innovative spirit and the hands-on support they offer to ensure the success of every location and owner.

What are the advantages of multi-unit franchise ownership?

GB: I opted for three facial franchise locations in order to capitalize on economies of scale and align with my personal financial goals. Multi-unit ownership has enabled me to operate more efficiently by optimizing costs and driving continuous operational improvement. Each location — along with its manager, team, clientele and market — brings unique dynamics, challenges and opportunities. This diversity generates a rich set of data and insights that we actively leverage to identify patterns, develop solutions and share best practices across locations in real time. This approach not only strengthens individual store performance, but also fosters innovation and agility across the entire operation.

What’s your day-to-day involvement with your FACE FOUNDRIÉ stores?

GB: Each of my locations has one or two on-site managers, and I’ve structured my own role to be full time at this stage. I am physically present at each store at least once a week, and I continue to personally oversee key functions including accounting, inventory management and HR. Supporting my managers and ensuring they have the tools and resources to succeed is my top priority.

With a background in inventory management, operations and strategic planning, I take a hands-on approach that has allowed me to gain invaluable insights into day-to-day operations. These experiences are shaping how I build systems and processes for long-term scalability. While I look forward to eventually delegating many of these responsibilities, I’m focused now on building the right infrastructure to support sustainable growth.

What’s your experience with FACE FOUNDRIÉ been like?

GB: FACE FOUNDRIÉ is still a young company, but its growth has been remarkable, expanding from three locations when I joined in 2021. What has impressed me most throughout this journey is the brand’s unwavering commitment to iterate, evolve and grow. That mindset of continuous improvement has been key to sustaining momentum and supporting franchisees through every stage of growth.

What advice would you offer other prospective multi-unit franchise owners?

GB: Store managers are the most important hire you will make. They are the heartbeat of the business – shaping team culture, setting the tone for daily operations and bringing the brand to life for every customer who walks through the door. A great manager doesn’t just run a store; they build a team, foster loyalty and drive the guest experience that defines long-term success.

Building a collaborative community of fellow owners has been a critical part of my journey in franchising. Connecting with others who are navigating similar ups and downs has given me the gift of perspective and a sense of shared purpose. These relationships offer not only practical advice and problem-solving support, but also encouragement, inspiration and a reminder that we’re all working toward the same goals. That network has become an invaluable part of my growth and success in this business.

Hunter Mitchem
Owner with Wife Mallory of 11 Proposed Units in Texas, Oklahoma and Kansas

I have no doubt this brand will be front and center in the industry for a long time.

What’s your background prior to investing in FACE FOUNDRIÉ?

HM: After 16 years in aerospace and defense, and my wife Mallory spending 16 years in digital media and advertising, we decided to venture into full-time entrepreneurship. We opened our first SweatHouz franchise in September 2024 in Old Town Chicago. Since then, we have opened a total of five studios through April 2025, and we have three studios in construction, two studios in development, and we will have 10 SWTHZ studios open throughout Chicago, and Kansas City and Wichita, Kan., by February 2026. In total, we currently have a 41-license development agreement throughout the Midwest for SWTHZ.

Why FACE FOUNDRIÉ?

HM: We loved the FACE FOUNDRIÉ leadership team’s genuine passion for the product, their knowledge and belief in the facial franchise services, the fact they were entrenched in the products and people in terms of recruiting and training, and the operating system. From a product perspective, we loved the store design, and the strong focus on facials. The [treatment] experience was easy – within a 45-minute timeframe, and we felt like we spent a day at a full spa. The business model is also accretive for scale with a strong mix of recurring membership, services and products. It’s something we felt very confident we could execute, and there was a lot of synergy between clients we service at SWTHZ who would be clients at FACE FOUNDRIÉ.

What are the advantages of multi-unit franchise ownership?

HM: I think the biggest advantage is the momentum and synergy you can build across teams. There is diversity in thought from store to store; you can learn across markets and teams to continue to evolve. Multi-unit ownership enables you to give people the opportunity to grow in your group as they excel in their roles. Also, the risk of a single store’s performance impacting you as an operator is reduced by owning multiple units.

What’s your experience been like so far with FACE FOUNDRIÉ?

HM: We’ve been so impressed with the incredible team. We loved how detailed and organized the training has been. They covered things like what a store manager’s week should look like, how to recruit, and their well-defined processes. The team is very quick to respond and support us. They have even traveled with us to look at real estate, which shows the level of care and engagement they have in our success. Lastly, they are very open to new ideas.

We are huge fans of Michele and the team, and we are over-the-moon excited about our relationship and partnership. We are full speed ahead with FACE FOUNDRIÉ and cannot wait to open our first stores. I have no doubt this brand will be front and center in the industry for a long time.

Any advice for prospective multi-unit franchise owners?

HM: It’s important to be aligned up front with the vision of the company – including growth strategies, evolution of the product, how they evaluate real estate including sizing of stores, and the maturity and organization of their processes – and how you may fit into that. You sign up with a franchise because they’re giving you a framework of processes to deliver their product and service. To me, the key is the conversations and transparency up front about what this 10-year relationship looks like today and how it may evolve, and how comfortable it is to have open dialogue on feedback with each other.

For more information about franchising opportunities, visit FACE FOUNDRIÉ’s website.