Janousek Drives the Garage Makeover Franchise’s Growth Strategies
GarageExperts, a Texas-based garage makeover franchise, has appointed Brooke Janousek as chief marketing officer. Janousek spearheads the company’s growth strategies by leveraging more than 20 years of marketing experience. In addition to Janousek, GarageExperts has brought on Mike Mushinski and Ken Vickers as president and chief financial officer, respectively.
“I’m excited about the opportunity to help our franchisees grow through targeted marketing strategies,” Janousek said. “There are so many small tweaks we can make that will have a huge impact on their marketing efforts and, ultimately, their livelihoods. I want to help them better understand marketing, teach them new approaches to lead generation, and most importantly, show them how to grow their brand in their local markets.”
Janousek said she draws from her experience as founder of The Grow CMO consultancy and with franchisors including Liberty Tax and Supportworks in her role with GarageExperts. “I’ve perfected the art of ‘Ask the customer, and they’ll tell you what to do.’ That applies to every industry – whether you’re selling lawnmowers, coffee, garage floor coatings or soda. If you understand your customer deeply, you’ll know what actions to take.”
Mike Meursing, CEO of GarageExperts, said Janousek and her colleagues contribute leadership experience that will be invaluable for the company’s growth. “We are confident that their expertise will further strengthen our franchisee-first focus, drive innovation and help us achieve our goal of adding 20 new locations in 2025,” Meursing said. “This expanded leadership team positions GarageExperts perfectly to continue leading the garage enhancement industry and empowering our franchisees to build lasting legacies.”
Enhancing Marketing Efforts
Janousek advises franchisors to dive deeply into consumer research to enhance their marketing initiatives. “Where do customers consume media? What’s their mindset? What do they value? Combine that with the internal data you already have on campaign performance, and you have everything you need to make informed optimizations,” she said.
She also stressed that artificial intelligence (AI) isn’t something to fear. “It helps drive business outcomes and is a powerful tool for scaling efforts – especially when marketers have to do more with less. AI can help us do things we couldn’t even dream of six months ago.”
In addition to being passionate about marketing, Janousek is focused on her health and wellness. The University of Nebraska-Lincoln graduate enjoys CrossFit, yoga, riding her Peloton and walking her dog, Kip.
About GarageExperts
Founded in 2008, GarageExperts is a family-owned, vertically integrated garage makeover company. Franchise owners have direct access to the brand’s epoxy and polyaspartic garage floor coating systems, custom cabinetry and organizational solutions.
