National Ice Cream Day 2024: Franchise Freebies and Discounts  

National Ice Cream Day 2024: Franchise Deals and Discounts  
Haley Cafarella

Top Dessert Franchises Offer Special Deals and Giveaways

I scream, you scream, we all scream for ice cream! This July 21 will arguably be the sweetest day of the year because it is National Ice Cream Day. The history of this fun holiday goes back to July 9, 1984, when President Ronald Reagan signed a presidential proclamation citing ice cream as nutritious, wholesome and “the perfect dessert and snack food,” which, therefore, should be celebrated. Not only is National Ice Cream Day commemorated on the third Sunday (get it? – sundae) of July, but July is also National Ice Cream Month. And the Gipper’s sentiments about ice cream still ring true today – manufacturers of the creamy frozen dessert churned out around 1.38 billion gallons of ice cream in 2022, according to Expert Market Research

Whether you stick to classics like vanilla or crave more specialty flavors like Rocky Road, Americans of all ages can’t get enough of the sugary sweet treat. Classic franchise brands like Baskin-Robbins and Cold Stone Creamery are some of America’s most famous companies and give entrepreneurs opportunities to own successful businesses with simple business models and flexible hours. 

Here’s a look at the freebies and discounts at top dessert franchises this National Ice Cream Day 2024. 

National Ice Cream Day 2024: Freebies and Discounts from Top Dessert Franchises  

7-Eleven

Although 7-11 is not a desert franchise, people love coming in to pick up prepackaged cones and ice cream sandwiches. Through July 23, 7Rewards loyalty program members can get 7-Select ice cream sandwiches for $1.

Baskin-Robbins 

National Ice Cream Day 2024: Franchise Deals and Discounts

Baskin-Robbins is turning National Ice Cream Day into a weeklong celebration. From July 21 -27, the ice cream franchise is giving guests $5 off any order of $20 or more when ordering with the brand’s mobile app with code SEIZETHEYAY.

Cold Stone Creamery

National Ice Cream Day 2024: Franchise Deals and Discounts

Every day is National Ice Cream Day at Cold Stone Creamery, and the brand has a sweet deal for rewards members in commemoration of the ice cream-centric holiday. Through July 23, My Cold Stone Club Rewards program members get $5 off any purchase of $10. Rewards members have to text FLOAT24 to LOVEIT to have the deal loaded into their accounts. 

Dairy Queen

National Ice Cream Day 2024: Franchise Deals and Discounts  

To make National Ice Cream Day even sweeter, Dairy Queen has a special deal for rewards members. DQ Rewards loyalty program members can get a free Dilly Bar on July 21 with any DQ Rewards order of $1 or more. The ice cream bar comes in multiple flavors including chocolate (above), cherry, and butterscotch. 

Dippin’ Dots

National Ice Cream Day 2024: Franchise Deals and Discounts  

Dippin’ Dots is giving away free mini cups of the beaded ice cream treat at 120 locations nationwide on July 21. The freebies will be given out during a two-hour window, so guests are urged to check with their local store to see when the giveaway is occuring. They also get 25% off all online orders on National Ice Cream Day with promo code NICD2024.

Friendly’s 

National Ice Cream Day 2024: Franchise Deals and Discounts

In celebration of its 89th Founder’s Day and National Ice Cream Day, Friendly’s is offering 89 cent single scoop cones through July 21. Fun fact: The first Friendly’s shop opened in Springfield, Mass., in 1935.

Insomnia Cookies

National Ice Cream Day 2024: Franchise Deals and Discounts

Insomnia Cookies is getting in on the National Ice Cream Day fun by giving Insomnia Rewards loyalty program members a free cup of ice cream with any purchase through July 21. Insomnia Rewards members also get double rewards points all week.

Marble Slab Creamery

National Ice Cream Day 2024: Franchise Deals and Discounts

It wouldn’t be National Ice Cream Day without free ice cream, and Marble Slab Creamery is doing its part on July 21. Guests get a free small cup of ice cream when they buy a small cup or larger in stores on National Ice Cream Day only. 

© Copyright FranchiseWire 2026
Haley Cafarella

Haley Cafarella

Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content manager, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including
Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.

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