And in a landscape once dominated by big-box gyms, the expansion of smaller, more specialized facilities is rapidly gaining ground.
One fitness concept that, more than any other, has achieved a competitive edge over the market and shows no sign of slowing down, is 9Round.
In the five years since launching its franchise opportunity, 9Round has expanded its footprint to include 166 locations in 36 states and Canada, 136 of which have opened since the beginning of 2013.
With more than 100 additional locations in various stages of development, 9Round expects to have a total of 1,000 clubs open and operating by 2018.
Founded by reigning IKF Light Middleweight Kickboxing Champion of the World, Shannon “The Cannon” Hudson, 9Round workouts consist of nine, three-minute stations of activities that include cardio, weight training, abdominal exercises and kicks and punches on 100-pound, double-end, upper cut and speed bags.
A real boxing bell rings to begin the workout, another to warn the station is ending and a third to signal the end.
Members have a 30-second active break between rounds, which means doing small workouts with bags, as well as sit-ups and push-ups.
For more information, visit: www.9round.com