June 5, 2006 - The UK Franchise Directory has a long-standing reputation within the franchise industry. Now in its 21st annually printed edition a redesigned website has been launched to compliment its printed counterpart.

Franchise Development Services (FDS) specialises in providing advice and guidance to prospective and existing Franchisees and Franchisors worldwide through its network of 14 Franchisees and Associates and through its publications, which include The Franchise Magazine, European Franchising and The United Kingdom Franchise Directory. With their 25 years experience in franchising and pioneers of new methods for franchisee recruitment have seen the benefits of today’s online world. In a move that sees the merge of print and online, FDS hope to provide a complete recruitment package for its advertisers.

'The directory has been online in some form for a number of years.' explains The UK Franchise Directory’s Editor, Simon Royal. 'This is the first time we are using it as a method of recruitment via lead generation. With a new design and structure plus dedicated advertising pushing the site we are seeing an increase in lead generation on a daily basis.'

The new design of the site has been created with ease-of-use for the visitor in mind. Within a few clicks people can view all featured franchises or just see what’s new on the site. A requested feature has also been added, giving the visitor the ability to find their ideal franchise opportunity by searching one or more specific criteria such as business category, place of operation, franchise type and/or the required investment.

Once visitors have found an opportunity of interest they can register their details and the new automated lead system sends their information directly to the franchisor.

'Our websites and printed publications work together to drive traffic on the web to our printed publications and vice versa' explains Website Editor for The Franchise Magazine, Adam Browning. 'There is a significant advantage to having a successful printed counterpart, with a strong history in the franchise sector. Lead generation is an important part of our business and our websites are increasing the number of leads we receive. The Franchise Magazine Online has been a huge success over the past 8 months and The UK Franchise Directory Online is now set to follow in its footsteps.'

The UK Franchise Directory Online is already producing results for the 100 franchisors on the site. If you are interested in featuring on this site, full advertisers’ information is available on the website or call Simon Royal on 01603 620301.

To find out more visit the site at www.theukfranchisedirectory.net .

View Company Website: http://www.theukfranchisedirectory.net