September 21, 2012 - The convenience offered to Sandwich Baron customers is set to be enhanced even further, following the launch of the food franchise’s fresh and dynamic new website, which allows customers to order delectable food offerings in a more user-friendly, quick and accessible manner.

Visitors to the website will find that exploring Sandwich Baron’s menu options, store locations, food franchising opportunities and online ordering system is as easy as biting into one of the franchise’s delicious wraps or sandwiches.

The new website is generally characterised by a simpler and more streamlined appearance, with customers being able to view the menu and place orders online by clicking on a highly visible link on the front page, which transfers them to a portal for registered users.

Other features of the website include a link to Sandwich Baron’s community forum that provides ideas for breakfast, lunch and parties, testimonials from satisfied customers, as well as the latest company news.

Sally J’Arlette-Joy, Sandwich Baron’s managing director explains the rationale behind the decision to change the website design.

“Extensive market research related to Sandwich Baron’s core target market, as well as prospective new customers, has indicated that consumers are hungry for innovative, sleek and manageable online mechanisms in which to view information and interact with their favourite brands.

“With this in mind, Sandwich Baron undertook the strategic decision to redesign our website offering, in order to offer our consumers a considerably simplified and energetic platform to survey our delicious meal offerings, place an order and make use of our convenient and highly efficient delivery service, and explore franchising options.

“Subsequently, we are delighted with the end result, and are confident that the website will generate significant traffic.”

Sandwich Baron is one of the fastest growing food franchise delivery companies of its type in South Africa, offering a range of breakfast and lunchtime treats such as wraps, pitas, tramezzinis and sandwiches and salads, through online, call-in and over–the-counter orders.

J’Arlette-Joy concludes that Sandwich Baron will continue to explore ways to maintain the company’s freshness.

“Sandwich Baron’s business model has always been a unique and innovative one, and our website redesign is consistent with our efforts to always stay ahead of the game and offer a novel experience. Moving forward, we will strive to maintain this ethos in everything we do, whether it is in our food variety, delivery service, or marketing collateral.”

View Company Website: http://www.sandwichbaron.co.za