March 29, 2006 - CK Franchising, Inc, an international franchisor that offers companionship and other non-medical services primarily for seniors under the COMFORT KEEPERS® brand, announced today it has named Jim Booth as its new president and CEO effective immediately. Booth will use his 35 years of experience in the healthcare industry, as well as his experience as a business executive, to strengthen and grow the Comfort Keepers brand nationwide.

“I am very excited to be leading Comfort Keepers at this time,” said Booth. “The decision to join the company was based on several reasons. Most significantly, this is an exciting and growing industry with significant projected growth continuing for the next several decades. The number of individuals needing Comfort Keepers services will only continue to grow. Particularly exciting is that the Comfort Keepers franchise system is exceeding the industry’s growth rate and is poised to continue its dramatic growth in the future.”

Today, 36 million aging adults in America are in need of assistance with the activities of daily living. The Comfort Keepers network has grown to be a leader in providing the services that allow older adults to live happy, fulfilling lives in the comfort of their own homes. And, national studies consistently show seniors would prefer to remain in the privacy of their own homes.

Booth also believes the Comfort Keepers’ franchise model is the best business model for non-medical in-home care. “We offer franchisees the opportunity for local ownership, which is very important to our clients. Clients like having owners as an integral part of the community, and our franchisees thrive on being able to give back to the community. On a different level, we are able to provide the local operational management with the support and quality control that only a global network can provide. It is a better way to provide in-home care.”

Prior to working with Comfort Keepers, Booth served as COO of support services with Gambro Healthcare, a $2 billion provider of dialysis services. Booth also has been President and CEO with two other healthcare organizations, Atlanta Medical Clinic, a specialty physician group formerly owned by Caremark, and more recently, Interim Healthcare, Inc., a franchise provider of skilled nursing and staffing services.

“We are happy to have Jim on board and believe he will be a great asset to the Comfort Keepers team,” said Jerry Clum, co-founder and Chairman of the Board. “His prior experience as the leader of established healthcare organizations will bring valued insights from the field and truly benefit our growing franchise system.”

Comfort Keepers caregivers provide non-medical services such as companionship, light housekeeping, dressing and grooming guidance, meal preparation, grocery shopping, and incidental transportation services. Comfort Keepers offices employ dependable, caring and friendly staff, each of whom has been carefully screened, bonded and insured for the peace of mind of clients and their families. Services may vary by location based on client needs and local practices.

About Comfort Keepers

Founded in 1998 by a registered home health care nurse and her husband, the Comfort Keepers franchise system has grown to over 500 locations in 45 states, Canada, the UK, Australia, New Zealand, and Ireland. Comfort Keepers has ranked as one of the top three franchises in senior care Entrepreneur Magazine’s Franchise 500 for the past four years. For more information about Comfort Keepers, visit www.comfortkeepers.com. Each office is independently owned and operated.

View Company Website: http://www.comfortkeepers.com