July 13, 2012 - Surfers Paradise, Queensland, Australia--(PR/NEWS WIRE) – July 13, 2012 - Women’s boxing will make its Olympic debut at the 2012 London Games, giving all 26 sports on the program female and male competitors.

The International Olympic Committee added the event to the program in August 2010, during a meeting of the executive board.

“It’s long overdue,” said Carl J. Kosnar, CEO/Managing Director, IN2IT Nutrition & Fitness Ltd, an Australian public company. “We have long believed that cardio boxing and kickboxing are excellent fitness training regimens for women which is why all our gyms in Australia will offer this specialized exercise workout. IN2IT cardio boxing and kickboxing classes are designed to burn 800 to 1,000 calories per hour. We believe that an immediate opportunity exists to grow in the fitness and nutrition niche as a result of the worldwide obesity epidemic,” added Kosnar. IOC president Jacques Rogge added, “The sport of women’s boxing has progressed a lot, a tremendous amount, in the last five years. It was about time to include it in the Olympic Games. From the medical point of view, we’ve checked everything,” Rogge said. “There is no issue.”

Female boxers will compete in three weight classes, with 12 competitors each in flyweight, lightweight and middleweight. To make room for the 36 boxers, one of the 11 men’s classes will be dropped.

“We made an internal adjustment ... to keep the quota,” International Boxing Federation president C.K. Wu said. “This is a very important guideline by the IOC. If you want to increase the quota, it’s not easy.”

The IOC has a limit of 286 boxers in the Olympics, so 250 men will be allowed to compete in London. Still, the men will fight for 10 medals while the women compete for three.

“There are still major disparities in the number of medals women can win compared to men, but this is a step in the right direction,” British Olympics Minister Tessa Jowell said.

“Like men’s boxing, the women’s competition will be confined to amateurs, we don’t allow professionals,” said Wu. Now that women’s boxing is officially in, Wu is already looking ahead to the future.

Four years ago, women’s boxing was rejected as an Olympic sport for failing to reach standards of medical safety and universality.

Australia’s Naomi-Lee Fischer-Rasmussen was ranked number one in the world in 2011 in the women’s U/75kg class, and will represent Australia in the 2012 Olympic competition at the London Games.

About IN2IT Nutrition & Fitness Ltd The major difference between IN2IT Nutrition & Fitness and all other competition can be summed up rather succinctly. No other company-owned or franchise retail chain combines a full-complement gym facility with a retail nutrition store and smoothie bar all under one roof. You receive three nutrition and fitness businesses for the price of one.

IN2IT retail stores and product website can sell nutritional products and sports supplements for less because the company operates its own state-of-the-art manufacturing facility with proprietary formulas.

IN2IT provides training regimens and nutritional products which are proprietary to IN2IT, offering a turn-key franchise with the franchisee and staff receiving full training and ongoing support. The Company sources and trains membership salespeople in addition to recruiting professional trainers for its franchisees. The vast majority of our gym members are women and men who are just interested in weight training and enjoying the benefits of our combined nutrition and fitness training program. ****

FRANCHISE CONTACT: Carl J. Kosnar carl@in2itfranchise.com

View Company Website: http://www.in2itfitnessfranchise.com