June 29, 2012 - TREVOSE, PA, June 29, 2012, Rita’s Italian Ice, the nation’s largest Italian Ice concept with over 625 stores in 19 states, announced today their newest flavor, SOUR PATCH KIDS Red Italian Ice, will debut in stores June 29th, 2012. Guests are encouraged to ask for a free sample! This new, yummy, sour then sweet SOUR PATCH KIDS Red flavor packs a powerful punch in Rita’s new Ice and is a limited time offering. Visit any Rita’s locations now through July 22nd and try a sample of Rita’s new lip puckering SOUR PATCH KIDS Red Italian Ice!

Additionally, Rita’s Italian Ice will feature two seasonal favorites, Cantaloupe Ice and Honeydew Ice, both made with fresh fruit, for a limited time. Rita’s seasonal flavors Cantaloupe Ice and Honeydew Ice will be available at participating Rita’s Ice locations beginning June 29th.

“Our new SOUR PATCH KIDS Red Italian Ice is sure to be a big hit with kids and fans of the wildly popular candy,” said Jonathan Fornaci, chief executive officer, Rita’s. “Our seasonal flavors Cantaloupe and Honeydew, made with fresh fruit, are my personal favorites!”

With its motto, “Ice, Custard, Happiness”, Rita’s is dedicated to serving up a big dose of happiness with their freshly made, delicious custom treats. For a list of store locations please visit us on the web at www.ritasice.com.

About Rita’s Franchise Company

Rita’s Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 19 states with over 625 units. Rita’s presently has international locations in China, India and the ABC islands (Aruba, Bonaire and Curaçao) and is continuing to grow nationally and internationally through franchise opportunities. The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty flavors, Old Fashioned Frozen Custard, layered Gelati as well as its signature Misto® and Blendini® creations. Rita’s is dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s ‘Startup Journal” and Ranked #156 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” for 2011. For more information about Rita’s please call 1-800-677-RITA or visit www.ritasice.com.

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View Company Website: http://www.marketing-cookbook.com