June 19, 2012 - Trevose, PA – Rita's Italian Ice the nation's largest Italian Ice concept with over 625 stores in 19 states, announced all Rita’s locations will be offering Regular Italian Ices for $2 to celebrate the First Day of Summer on Wednesday, June 20th, 2012. No coupon is necessary, good at participating locations (tax not included). With its motto, “Ice, Custard, Happiness”, Rita’s is dedicated to serving up a big dose of happiness with their freshly made, delicious Ice on Wednesday, June 20th, to celebrate the first day of summer.

“Is there a better way to kick off summer than by treating yourself to an amazing Rita’s Italian Ice on a hot afternoon?” said Jonathan Fornaci, chief executive officer, Rita’s Franchise Company. “We invite Rita’s Ice lovers everywhere to enjoy the first day of summer at Rita’s!”

The first day of summer marks the summer solstice which indicates the longest day of the year. As the sun reaches its most northern point in the sky at noon, Rita’s Italian Ice will be celebrating all day with their famous regular Ice for only $2.

Loyal fans can enjoy the first day of summer with Rita’s Italian Ice (often referred to as water ice), a smooth and delicious treat made with real fruit available in over 60 flavors including popular Cherry, Alex’s Lemonade, Mango, Swedish Fish®, Kiwi-Strawberry and Island Fusion just to name a few! Rita’s Ice is made on-site daily from scratch at each store, making it like no other frozen treat. Besides its amazing Italian Ice, Rita’s “Home of Cool Treats” also offers many more delicious options including Misto® Shakes, a combination of your favorite Italian Ice and Custard blended into a cool, creamy, customizable treat, a tempting Gelati which is your favorite Italian Ice layered with creamy Frozen Custard, or Frozen Custard and Rita’s Ice blended with your choice of mix-in for a personalized Blendini®.

For a list of store locations, please visit Rita’s on the web at www.ritasice.com.

About Rita’s Franchise Company Rita’s Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 19 states with over 625 units. Rita’s presently has international locations in China, India and the ABC islands (Aruba, Bonaire and Curaçao) and is continuing to grow nationally and internationally through franchise opportunities. The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty flavors, Old Fashioned Frozen Custard, layered Gelati as well as its signature Misto® and Blendini® creations. Rita’s is dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and Ranked #156 on Entrepreneur Magazine’s “Top 500 Franchise Rankings” for 2011. For more information about Rita’s please call 1-800-677-RITA or visit www.ritasice.com.

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View Company Website: http://www.marketing-cookbook.com