June 14, 2012 - Chainformation, a leading provider of software for retail, franchise and chain businesses, today announced that its franchise software platform, CCM, has launched across the ICEBAR by ICEHOTEL franchise, including locations in Copenhagen, Istanbul, London, Oslo and Stockholm.
By implementing CCM, the ICEBAR BY ICEHOTEL network now has access to a high powered Intranet that serves as the network’s main delivery vehicle of know-how, business data and content, while improving day-to-day communication, franchise compliance, and brand consistency throughout the network.
Other key features of the franchise software platform include a media library with template design functionality of marketing materials, a sales reporting module, and digital franchise manuals.
“So much more than an Intranet, CCM is a franchise software platform that enables faster, role-based communication, encourages collaboration, and simplifies the use of critical documentation. Every ICEBAR BY ICEHOTEL location now has one single point of entry from where it can access franchise manuals, design marketing materials and report daily sales, all while receiving news and updates from the ICEBAR BY ICEHOTEL universe. With CCM, ICEBAR BY ICEHOTEL is better equipped to grow as a franchise,” says Anders Hall, Sales and Marketing Manager at Chainformation.
In 2012, ICEBAR BY ICEHOTEL launched an updated brand identity and centralized marketing strategy. At the same time, the chain launched an aggressive growth plan which considered new locations in markets such as France, Spain, Germany and the United States. With the need for a franchise communication platform larger than ever before, Chainformation was handpicked from a list of several international software developers.
ICEBAR BY ICEHOTEL partnered with CHAINFORMATION not only for their expertise in technical environments and system integration, but also their deep understanding of the franchise industry. Over the past twelve years, Chainformation has provided franchise software for some of Europe’s most demanding franchise concepts and chain stores.
As part of the scope, Chainformation also revamped the ICEBAR BY ICEHOTEL franchise manuals. Previously maintained in printed form, updating and sending out revisions to franchisees was both time consuming and cumbersome. Instead, Chainformation developed a digital franchise manual which made for easier reading, and could be updated and accessed in real time.
“With CCM by Chainformation, we have a truly global platform that combines our franchise communication needs and digital franchise manuals in a one-stop system. We are equipped for future expansion and growing with limited ramp up time. Rather than bombarding our franchise locations with e-mails and phone calls, we can customize the communication flow and share relevant content on a need-to-know basis in seconds,” explains Dan Hollström, Development Director at ICEBAR BY ICEHOTEL.
A full franchise case study is available at www.chainformation.com
View Company Website: http://www.chainformation.com