November 18, 2011 - Franchiseek Focus magazine has announced that it is setting up office in India to produce its popular online magazine Franchise Focus. A new company has been created and is a collaboration between Franchiseek International and Indian-based franchise consultancy Franstar.
The new magazine will become a regularly published monthly online publication with new sections to provide more support and advice for franchisees on an international basis. The first issue of the new look publication is due to be launched online in December.
“Franchise Focus magazine needs a dedicated team to reflect the wider global nature of our organisation and industry,” explains Trevor Hart, director of Franchiseek International. “We have introduced more of a multicultural focus, with articles now being included from experts on franchising from around the world. In addition, we have added a business section which covers hints and tips to help franchisees develop and improve their profitability and will introduce a new lifestyle section very shortly. Franchise Focus provides its readers with essential guidance on franchising to help them make an informed decision about their options.”
Franchiseek's partner company in India, Franstar, provides comprehensive branding, market expansion and franchise development consultancy solutions to businesses and organisations across sectors.
FranStar President, Shanker Damodaran, explaining the strategic role Franchise Focus will play in being run from India, said: "We envision Franchise Focus as being the perfect bridge connecting brands from different countries with the international market. Given its strong presence across 40 nations, Franchise Focus is a great platform for franchise development of business models that have the potential of expanding beyond national borders. Franchise Focus is able to offer such businesses informed systems for scaling up and going worldwide in ways that suit specific local market contexts."
For more information about contents of this press release please visit: www.franchise-focus.com or contact President@Franstar.in and Franchiseekindia@franchiseek.com ; 0091-9327067935
View Company Website: http://www.franchiseek.com