October 2, 2011 - SUNRISE, Fla. – As demand diminishes for daily deal sites, a longstanding advertising leader is coming to the rescue of consumers and community business owners coast to coast.

MoneySaver Coupon Book, Inc., renowned for its colorful direct mail coupon book and online printable coupons in South Florida and Northern New Jersey, announced today that it is expanding its reach through an aggressive franchise growth strategy. Harnessing its 20-plus years of success, MoneySaver is targeting strategic expansion nationwide to fulfill American consumers’ undeniable craving for coupons and to meet demand from community businesses coast to coast for cost-effective marketing services that drive acquisition and retention, while increasing consumer loyalty.

“No doubt, there is an insatiable enthusiasm for coupons,” said Brian Squires, president of MoneySaver Coupon Books, Inc., who has led the company’s growth to 800,000 South Florida mailboxes in more than 30 communities. “However, few have spent as much time as MoneySaver perfecting just how consumers want to receive them and a cost-effective strategy for business owners to offer them through the mail and online.”

The announcement of the company’s strategic franchising move comes on the heels of signing a franchise agreement for Western Essex and Eastern Morris Counties in Northern New Jersey. Local resident David Diken, who has more than 25 years of sales experience, became the brand’s first franchisee.

“David is a welcome addition to the MoneySaver family,” said Adam Squires, vice president of franchise development for MoneySaver Franchise Group, LLC and Brian’s son. “Just as we look for in all of our franchisee candidates, he’s a driven professional that understands the importance of following our proven business model. We applaud his determination and stand by him every step of the way.”

Since 1990, MoneySaver has been helping advertisers achieve their business goals. Its easy-to-handle, full-color booklets provide affordable local advertising for restaurants, retail stores, home improvement service providers, salons, dry cleaners and many other sectors. Throughout its mailing zones, MoneySaver hits every mailbox via full carrier route lists, a significant differentiator among direct mail competitors. Plus, MoneySaver continues to invest heavily in its website, moneysavercouponsonline.com, where today more than 10,000 visitors easily search for savings each month. In the past year alone, consumers have downloaded more than 25,000 coupons from the MoneySaver website.

“We’ve built our reputation on establishing close relationships with advertisers in the communities we serve. Simply put, they trust us to deliver the results they want,” added Brian. “Plus, consumers look forward to receiving the book. When they are out and about they keep it close by at all times…it is filled with incredible savings. All of this adds up to redemption rates that are as strong as ever, which commands consistent advertiser renewals.”

In addition to the book and printable online coupons, MoneySaver’s mobile version of its website also serves as a simple way for consumers to grab hold of savings opportunities anytime, anywhere.

MoneySaver franchisees benefit from the know-how and innovation the company has cultivated as a leader in its field the past 20-plus years. The franchise opportunity affords owners the ability to become a one-stop shop for local advertising, with customizable email marketing and specialty direct mail projects available along with the direct mail and printable coupons.

To support their franchisees’ growth, MoneySaver’s home office handles all printing, graphics and web development duties, leaving franchisees to focus on the most import part of their business – growing it through advertising sales. MoneySaver also provides its franchisees with initial and ongoing training, as well as sales and marketing support.

As a home-based business, MoneySaver is a fit for transitioning corporate professionals seeking to invest in an affordable franchise opportunity. Sales and marketing experience are not a necessity. Franchise fees range from $15,000 to $22,500, and include three to five mailing zones, each with 20,000 mailboxes.

About MoneySaver
Since 1990, MoneySaver has been meeting the advertising needs of community businesses with its widely recognizable, full-color booklet filled with savings. As an innovator in its field, MoneySaver was one of the first to go to market with an effective online coupon site, which offers hundreds of printable coupons 24/7, 365 days a year. Now, MoneySaver is providing the same opportunity on mobile phones. In 2011, MoneySaver began franchising and is currently available to entrepreneurially minded professionals in select markets nationwide. For more information on the franchise opportunity, contact Adam Squires at 1-888-333-4966, info@moneysaverfranchisegroup.com or visit www.moneysavercouponsonline.com and click on the Franchise Opportunities tab.

View Company Website: http://www.moneysavercouponsonline.com