March 8, 2010 - WINNIPEG – Tan FX Sun Tanning Studio partners with Franchise Foundry, a U.S.-based franchise consulting and funding company, to continue their growth through franchising, and opens its first location in Alberta; kicking off its expansion into Western Canada. Since 2001, Tan FX has expanded to 20 locations throughout Manitoba and Saskatchewan through its customer-satisfaction approach to tanning.

“We are thrilled to have Franchise Foundry as a part of our team, and feel their partnership perfectly aligns and benefits both companies,” said Kathy Litton, Co-Founder and Vice President of Tan FX Sun Tanning Studio. “Franchise Foundry has a proven track record of growing companies through franchising and we are confident in their abilities to help us expand Tan FX throughout Canada.”

Each Tan FX Sun Tanning Studio design offers guests a unique experience rather than just a service. Tan FX’s philosophy of offering a spa-like atmosphere with unparalleled customer service has enabled them to become one of the fastest-growing tanning franchisors in Canada.

Tan FX has mastered both the science of tanning and the how-to of operating a successful business. Franchisees benefit from the established Tan FX system, which empowers them to run their tanning studios in the most efficient way possible. The system structures the store management to focus on maximizing revenue per session, a key metric to the studio’s success.

“Aligning ourselves with an already successful brand like Tan FX lends credibility to our model,” said Christian Faulconer, CEO of Franchise Foundry. “We are excited to work together to aggressively build the Tan FX franchise system and believe that future franchisees will benefit from a company that is already proven successful.”

The Tan FX Sun Tanning Studio System:

• Proven Performance: Adding to the experience of their guests, Tan FX plans a 12-month in-store interactive promotional calendar, allowing customers to take advantage of unbelievable promotions on products and services as well as rewards. The calendars are planned based on nine years of sales, trends and traffic flow, ensuring optimal sales results in each location.

• Tanning Technology: Studios operate with Wolff System indoor tanning lamps that range in power from 100 to 175 watts in various bed types, allowing guests to choose the tanning time and equipment best suited to their skin types. Tan FX also provides the Mystic Tan Sunless Tanning System, allowing guests the option of both indoor as well as UV Free tanning products and services.

• Community Roots: Tan FX firmly believes in community support and actively participates with several charitable organizations throughout the year. Since 2007, when they hosted their inaugural Winter Gala Event in support of the Nova House Shelter for Women and Children in Crisis, Tan FX has raised over $30,000 for The Nova House.

“We at Tan FX see the tanning market growing faster than ever before and we’re excited about the opportunity our franchisees have in front of them,” said Kellie Damphousse, Co-Founder and President of Tan FX Sun Tanning Studio. “Because of our decade of experience, we know the market and we’ve nailed the branding, systems, buying strategies and support structures, which will serve as a strength to our franchisee.”

For more information about Tan FX Sun Tanning Studio franchise opportunity please visit: www.tanfxfranchise.ca

For more information about Franchise Foundry please visit:

www.franchisefoundry.com

About Tan FX Sun Tanning Studio

Tan FX Sun Tanning Studio has become the fastest growing indoor tanning franchise in Canada through our company philosophy of offering a spa-like atmosphere with unparalleled customer service. Each Tan FX Sun Tanning Studio design offers guests a unique experience exclusive to Tan FX Sun Tanning Studio. The atmosphere, combined with exceptional customer service, uncompromising quality control and cleanliness standards, as well as a diverse selection of premium indoor products and tanning services to choose from, ensures that guests’ expectations are surpassed.

About Franchise Foundry

Franchise Foundry’s unique growth capital and consulting services business model invests in emerging brands to increase growth through franchising. Franchise Foundry partners grow quickly by tapping into an innovative sales and marketing process that consistently produces 3x’s the national franchise sales average. The investment capital is used to leverage an experienced team of franchise experts to build and facilitate the compliance, marketing, systems and sales elements of a successful franchisor. Franchise Foundry is accepting applications for new franchise concept partners.

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PR Contact

Brittany Snapp

Franchise Foundry

bsnapp@franchisefoundry.com

801.722.4090

View Company Website: http://www.franchisefoundry.com