July 28, 2009 - Chicago area entrepreneur and franchise industry veteran Jim Cerny is proud to announce the launch of eFranchiseReview.com.

When asked about his motivation for the web venture, Mr. Cerny said his decades of franchise experience taught him that meeting the needs of buyers in turn meets the needs of sellers.

eFranchiseReview.com is an online repository of franchise data compiled by an international community of franchise professionals. The data provided by franchisors will give prospective buyers a fast and accessible way to research potential investments. The franchise reviews completed by current and former owners will educate buyers conducting due diligence on franchises of interest. This will reduce the time franchisees must currently spend taking calls from potential buyers, because the same information will be available on the site.

Mr. Cerny said “The site clearly benefits buyers by mitigating their risk. The fringe benefit is that it effectively pre-qualifies franchise prospects for the sellers. Both sides save time and effort while increasing the potential for building successful new businesses.”

The site will launch to prospective buyers in August 2009. Registration is currently open on the industry side. Franchisors and franchise owners are encouraged to contact the eFranchiseReview.com team about joining immediately so they can review and update their franchise profiles before the information become available to potential buyers.

View Company Website: http://www.eFranchiseReview.com