April 16, 2009 - (Toronto, ON) …The Canadian Franchise Association (CFA) is pleased to announce the 2009 Frankie Award finalists in 15 categories, representing the top advertising and marketing creative in Canadian franchising.

Panago Pizza led the way with 12 finalist placements in six categories. Panago Pizza is a successful delivery/takeout pizza franchise from Western Canada with a people-first philosophy and penchant for innovation. Mr. Lube had five finalist placements in three categories, taking all three finalist spots in the Radio Commercial category. With four finalist placements in two categories, Prime Restaurants Canada dominates the Newspaper Advertisement category.

Frankie Award entries are submitted by franchisors, advertising agencies and franchising support service providers across Canada. This year, 193 entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing.

The entries were judged on clarity of message, originality of concept, effective use of medium, quality of execution, and overall presentation. The top three in each category win gold, silver and bronze awards. The gold winner is presented with a Frankie Award statuette and certificate. Silver and bronze winners receive Frankie Award certificates.

The Humber College Award recognizes three entries with a Gold, Silver and Bronze award from all submissions in every category for overall exceptional design as voted by the college’s Advertising and Graphic Design students.

Produced by CFA, this year’s Frankie Awards winners will be announced at the Awards Presentation Dinner on Monday, May 4 from 6:30 – 10:30 p.m. during the annual CFA National Convention at the Westin Prince Hotel in Toronto, Ontario.

The 2009 Frankie Award Finalists are:

Brochures – Business to Business

Golden Griddle – We Fit Your Lifestyle

Agency: As You Like It Marketing

Print Three Franchising Corporation – Putting the Right Pieces Together

Agency: Eden Advertising

Salad Creations – Fresh is Fabulous

Agency: As You Like It Marketing

Sunshine Grounds Care – We Care... All Year

Agency: As You like It Marketing

Brochures – Consumer / Retail

Panago Pizza – Panago In-store Brochures

Agency: Mercer Creative

Panago Pizza – Recipe Book

Agency: Mercer Creative

Salad Creations – Fresh is Fabulous

Agency: As You Like It Marketing

Corporate Identity

Crock A Doodle – Paint it Yourself Pottery

Agency: In-house

Panago Pizza – Panago Store Design / ID

Agency: Mercer Creative

The Lunch Lady Group – Lunch Lady Land

Agency: In-house

Direct Marketing

Panago Pizza – June 2008 New Thin Crust

Agency: Mercer Creative

Panago Pizza – Recipe Book

Agency: Mercer Creative

Print Three Franchising Corporation – Get Noticed with 1-to-1

Agency: Eden Advertising

Two Men and a Truck – Business in a Box

Agency: As You Like It Marketing

Franchise Support Service

As You Like It Marketing – Umami

Agency: In-house

Pottruff & Smith Insurance Brokers – Insurance Q&A

Agency: In-house

Sotos LLP – We’re In The Know

Agency: As You Like It Marketing

Humber College Award

Midas – Chase

Agency: DDB Canada

Mr. Lube – Bracelet

Agency: Rethink Communications

New York Fries – Real Fries in a Fake World

Agency: In-house

Internet

Panago Pizza – Panago.com

Agency: Mercer Creative

Panago Pizza – Panagofranchise.com

Agency: Mercer Creative

White Spot – www.whitespot.ca

Agency: Wasserman + Partners Ad Inc

Yogen Früz – www.yogenfruz.com

Agency: In-house

Magazine Advertisement

New York Fries – Real Fries in a Fake World

Agency: In-house

Panago Pizza – Fall Campaign (Today’s Parent)

Agency: Mercer Creative

Thrifty Car Rental – Lost is a Four-Letter Word

Agency: FKQ Advertising & Marketing

Media Campaign

Casey’s Grill • Bar – Order Up Some Summer

Agency: In-house

Mr. Lube – Loyalty Campaign

Agency: Rethink Communications

Panago Pizza – December Promo

Agency: Mercer Creative

Newspaper Advertisement

Prime Restaurants Canada – 2 Pint Friday

Agency: In-house

Prime Restaurants Canada – Fall Plat Du Jour

Agency: In-house

Prime Restaurants Canada – Keith’s Kitchen Party Wednesday

Agency: In-house

Package Design

Panago Pizza – Cucina Packaging

Agency: Mercer Creative

Panago Pizza – Juice Boxes

Agency: Mercer Creative

Shoeless Joe’s – Hall of Famer Box

Agency: Bradshaw Design Solutions

Point of Purchase

Mucho Burrito – Don’t Touch My Burrito

Agency: As You Like It Marketing

The Firkin Group of Pubs – Say FU to Student Debt

Agency: JAN Kelley Marketing

Prime Restaurants Canada – 2 Pint Friday

Agency: In-house

Yogen Früz – Yogen Früz Menu Board (New Identity)

Agency: In-house

Radio Advertisement

Mr. Lube – Customer Appreciation

Agency: Rethink Communications

Mr. Lube – Downhill

Agency: Rethink Communications

Mr. Lube – Magic Wrench

Agency: Rethink Communications

Television Advertisement

M&M Meat Shops – Pile Driver

Agency: Taxi 2

M&M Meat Shops – Yahoo Boohoo

Agency: Taxi 2

Midas – Chase

Agency: DDB Canada

Tradeshow Booth

Booster Juice – All This Fruit...

Agency: Windship International

The Firkin Group of Pubs – Get in on the Big Firkin Deal

Agency: JAN Kelley Marketing

Shoeless Joe’s Limited – Tradeshow Booth Display

Agency: As You Like It Marketing

Transit / Bus Shelters / Outdoors

Booster Juice – Tough Workout

Agency: Windship International

Panago Pizza – GO Station Posters

Agency: Mercer Creative

Outback Steakhouse – Steak Knife

Agency: The Brainstorm Group

This year’s panel of subject-matter expert judges included Nicolas Austin, Vice President and Managing Director, Segal Communications; Marilyn Cresswell, Director, Ad Centre, Humber School of Media Studies & Information Technology; Alan Flint, Vice President, Membership Marketing and Service, Canadian Marketing Association; Dawn Lambert, Creative Director, Lambert & Associates; and Esther Willinger, President, Eden Interactive. The judging was held on March 19 at The Assembly Hall in Toronto, Ontario.

Each year, the Frankie Awards celebrates the creative contributions and excellence in advertising and marketing for Canadian franchising. The Frankie Awards are part of CFA National Convention taking place at the Westin Prince Hotel from May 3 – 5, 2008.

For more information about the Frankie Awards and the CFA National Convention, visit www.cfa.ca.

About the Canadian Franchise Association (CFA)

With almost 500 corporate members nation-wide, representing many of Canada’s best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs and publications. For more information, visit www.cfa.ca.

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For more information, media accreditation and/or to arrange an interview with CFA President & CEO Lorraine McLachlan, please contact:

Kenny Chan

Assistant Manager, Communications

E-mail: kchan@cfa.ca

Tel: 800-665-4232 ext. 232

Lauren d’Entremont

Communications Assistant

E-mail: ldentremont@cfa.ca

Tel: 800-665-4232 ext. 238

View Company Website: http://www.cfa.ca