February 4, 2009 - 2009 marks an exciting new phase for well-established franchise consulting group, The Franchise Shop.

After experiencing record growth of 40% in 2008, The Franchise Shop aims to continue this incline and make new inroads into the franchising industry.

The first step is the introduction of its new identity and website, www.thefranchiseshop.com.au (previously www.thefranchiseshop.net.au).

“Obtaining the dot com url presented us with the opportunity to re-brand and we’re thrilled with the results. Our new brand identity represents freshness and dynamism and that’s how we feel as a company,” says Managing Director, Richard Garraway.

The Franchise Shop has started heading in a more fresh and efficient direction and wishes to continue on that path.

“It’s practicing what we preach really. We believe the most effective franchises are those with stunningly efficient systems and processes and a continuous supply of fresh ideas. The same goes for us,” says Richard.

“We’ve been able to develop a franchise consulting model that comes at a manageable price-point, without having to sacrifice on service and quality of advice. It all comes down to efficiency.”

The Franchise Shop attributes it’s rising levels of efficiency to staff recruitment tells Richard, “Staff-wise we grew the business by 20% last year and the intellectual capital and great administration skills those staff members have brought on board can’t be underestimated.”

This year you’ll see The Franchise Shop place more emphasis online and generally become more clean and green. Here’s to the New Year and the new look!

For more information or to obtain an interview please contact:

Grant Garraway

0408 129 035

1300 139 557

grant@thefranchiseshop.com.au

View Company Website: http://www.thefranchiseshop.com.au