June 7, 2008 - whichfranchise.com has launched the new “Pocket Guide to Franchising”; the essential guide to franchising in the UK.

Supported by Create, and in association with HSBC and Lloyds TSB, the guide was produced to equip those serious about franchising with guidance on the research they need to undertake.

Packed with step-by-step information and advice for buying a franchise, as well as case studies of successful franchisees, the guide is vital for creating awareness to franchising as a safer option into business start-up.

“We are delighted by the positive response the guide has had in a short period of time. We have been inundated with enquiries, proving that there is a demand for quality franchise information. Though our website serves this purpose, the guide comes in a handy pocket size so can be used on the move at all times,” commented Suzanne Donald, Marketing Manager, whichfranchise.com.

“By providing comprehensive information and advice, we are not only helping to create a better informed prospective franchisee but are in turn assisting in raising the profile of ethical franchising in the UK.”

The pocket guide will be widely distributed at franchise exhibitions, business start-up events, franchise seminars and via the whichfranchise.com website.

View Company Website: http://www.whichfranchise.com