May 25, 2008 - The 6th and 7th February 2009 in London sees the launch of a new franchise exhibition - The Franchise Show.

Based on the successful franchise expos held in the US, The Franchise Show will comprise of leading local, national and international franchise concepts attracting thousands of prospective franchisees from across Europe.

The Franchise Show is a joint effort between Prysm Group, organisers of Business StartUp, the UK's largest business start up exhibition, and MFV Expositions, producer of the world's largest and most successful franchise showcases in the US and Mexico. whichfranchise.com will produce the conference program and is a major event sponsor of the show.

Tom Portesy, CEO of MFV Expositions says "There has been a dramatic increase in the number of Europeans attending shows in the United States, so it makes sense to bring a franchise expo to the UK. This will allow many more people who are considering franchising to meet one-on-one with representatives of the leading concepts from Europe and around the world.”

‘Our unrivalled experience in international franchising, and commitment to making The Franchise Show a guaranteed success, will allow us to provide UK visitors with an exciting, and revitalised, new exhibition offering.’

“Franchising in UK is more popular than it has ever been so there was an obvious need for an event such as this,” says Nick Moss, Prysm Events. “Our focus is to approach the show from the visitor’s perspective. We need to create a show that inspires people to attend and gives them the confidence to enter the world of self-employment.”

Johnny Sellyn, whichfranchise.com said “Starting any business can be a daunting prospect for most people and so we need to make sure that people fully understand the concept of franchising and are able to make informed and educated decisions. This can be achieved by offering the best possible education, advice and guidance on franchising. Our seminar programme will help achieve this.”

A high-impact, multi-media campaign has been developed to promote the inaugural event, featuring advertisements in industry publications, commercials on major television networks and radio programs, and targeted Internet and direct marketing efforts.

The combination of skills, experience and knowledge from the partners, backed by an intensive marketing plan to attract a high volume of serious visitors, will make for a new and exciting exhibition offering that franchisors cannot afford to miss out on.

For more information call Simon Chicken on 0870 351 7998 or email simon@bstartup.com

View Company Website: http://www.whichfranchise.com