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May 13, 2008 - Canadian Franchise Association Announces 2008 Frankie Award Winners

(Toronto, ON) - The Canadian Franchise Association (CFA) congratulates the 2008 Frankie Award winners, representing the top advertising and marketing in Canadian franchising.

Frankie Awards were presented in 15 categories. Mr. Lube led all winners, picking up three Gold Frankies. Oxford Learning Centres received two Golds, and Prime Restaurants took home a Frankie in addition to the Humber College Award for the best overall design entry as judged by the school’s Advertising and Design students.

The awards were handed out May 5, 2008 at the 15th Annual Frankie Awards Gala Dinner and Ceremony during the annual CFA National Convention.

The 2008 Frankie Award Gold Winners are:

Brochures – Business to Business

Arcadia Academy of Music – The Magic of Music

Agency: As You Like It Marketing

Brochures – Consumer / Retail

PropertyGuys.com – In-house Consultant Kit Folder and Inserts

Agency: In-house

Corporate Identity

Fishbowl Restaurants – You’ll Be Hooked

Agency: As You Like It Marketing

Direct Marketing

Print Three – Real Estate One-to-One

Agency: Eden Advertising & Interactive

Franchise Support Service

As You Like It Marketing – Creative You Can Bite Into

Agency: In-house

Humber College Award

Prime Restaurants - Bier Market

Agency: Gordon Sibley Design


M&M Meat Shops – M&M Meat Shops Saves the Day Contact

Agency: In-house

Media Campaign

Harvey’s, a division of Cara Operations – Free Harvey’s Burger Day

Agency: In-house

Magazine Advertisement

Oxford Learning Centres – Brains Need Exercise Too

Agency: In-house

Newspaper Advertisement

Oxford Learning Centres – Brains Need Exercise Too

Agency: In-house

Package Design

Country Style – Coffee Tins

Agency: In-house

Point of Purchase

Prime Restaurants – Casey’s Cocktails

Agency: Gordon Sibley Design

Radio Advertisement

Mr. Lube – Difference

Agency: Rethink

Television Advertisement

Mr. Lube – The Keys

Agency: Rethink

Tradeshow Booth

Enviroking Lawn Care – “Green” Lawn Care

Agency: theadlibgroup

St. Louis Bar & Grill – The Wing Nut Museum

Agency: theadlibgroup

Transit / Bus Shelters / Outdoors

Mr. Lube – Victoria Bus Back

Agency: Rethink

Frankie Award entries are submitted by franchisors, advertising agencies and franchising support service providers across Canada. 237 entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. The entries were judged on clarity of message, originality of concept, effective use of medium, quality of execution, and overall presentation.

The Humber College Award is voted by the college’s Advertising and Graphic Design students and recognizes overall exceptional design. All entries are considered for this special cross-category award and a Gold, Silver and Bronze are presented.

Each year, the Frankie Awards celebrates the creative contributions and excellence in advertising and marketing for Canadian franchising. The Frankie Awards were part of the CFA National Convention, which took place at Deerhurst Resort in Huntsville, Ontario from May 4 – 6, 2008.

For more information on the Frankie Awards, including a list of Silver and Bronze winners, visit www.cfa.ca.

About the Canadian Franchise Association

With more than 430 corporate members nation-wide, representing many of Canada’s best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence. For more information, visit www.cfa.ca.

# # #

Media Contacts:

Kenny Chan

Communications Coordinator

E-mail: kchan@cfa.ca

Tel: 800-665-4232 ext. 232

Lauren d’Entremont

Communications Assistant

E-mail: ldentremont@cfa.ca

Tel: 800-665-4232 ext. 238

Note to editors: High-resolution photos are available upon request.

View Company Website: http://www.cfa.ca

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Contact Name:
Kenny Chan
Canadian Franchise Association
Kenny Chan
Telephone Number:
416-695-2896 ext. 23

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