February 28, 2008 - As a result of continued customer demand, PR firm, Grapevine PR Ltd, has today launched a new service aimed at helping small businesses and franchise start -ups manage their own public relations activity. The new service called, DIY-PR, is a cost effective, online training and support package designed to teach owners of small businesses how to achieve powerful editorial press coverage by working effectively with the media.

“I am approached by many small businesses that understand the value of PR but are unsure how take advantage of it as a marketing tool,” confirms Mel Betts, director of Grapevine PR. “Many of these organisations have great business ideas but need cost effective advice on how best to market their innovative product or service. The new DIY-PR tool kit addresses this need by providing a simple, comprehensive, downloadable guide on how to attract editorial press coverage.”

The DIY-PR tool kit is made up of five elements covering subjects from how to write and distribute a press release to what the media wants, how to create a PR plan for your company as well as how to get the best from a media interview and other promotional marketing ideas. The whole toolkit can be downloaded from www.diy-pr.com and costs just £89.99 plus VAT or workbooks can be purchased individually for just £19.99 + VAT each.

Telephone or email assistance to brainstorm PR ideas, check the text of articles or press releases can also be purchased via a simple credit system. In addition, in the future it is also planned that lists of recommended target publications will be obtained online.

“DIY-PR proves that gaining powerful editorial exposure is no-longer a marketing activity for large, cash-rich companies,” confirms Betts. “The interest DIY-PR has already attracted so far proves that a cost-effective PR solution for small business is a particularly compelling proposition.”

For further information go to www.diy-pr.com

View Company Website: http://www.diy-pr.com