July 2, 2007 - East Lansing, Mich. – Specialty toy franchisor, Brilliant Sky Toys & Books, finalized a multi-unit franchise agreement to develop its retail brand in the Greater Phoenix, Ariz., area opening three stores over a three year time period.

“We are delighted to have reached an agreement with a strong franchise partner to develop our brand in this area,” said Brent Taylor, president and CEO of Brilliant Sky Toys & Books. “We look forward to establishing a leadership position in such an economically-sound and growing market.”

Janet Hoo, franchisee of Brilliant Sky Toys & Books, is a married mother of two children, a 4-year-old girl and a 6-year-old boy. Hoo’s professional experience is in both public and corporate education; and she holds a Bachelor’s of Science in Education from Florida International University and a Masters of Art in Instructional Technology from San Jose University.

“This is a huge opportunity for our young and growing area,” said Janet Hoo, franchisee of Brilliant Sky Toys & Books. “I am so thrilled to provide this community with a classic toy store that offers more than the latest-trend toys. Brilliant Sky will bring educational, interactive toys like marbles, puzzles, science kits and other time-classic toys that will bring families together to learn and play.”

Brilliant Sky Toys & Books, a premier specialty toy retailer offering high-quality; developmentally-sound toys, games, books and more, began franchising in January 2007 and is already in discussions with potential franchisees in several key markets throughout the United States. The Company also operates its affiliate prototype, TreeHouse Toys & Books also in Lansing, Mich.

Brilliant Sky Toys & Books has retained The Franchise Edge (TheFranchiseEdge.com) to assist in developing, marketing and selling The Company’s franchise. For more information about Brilliant Sky Toys & Books franchises, visit brilliantskytoys.com, e-mail franchise@brilliantskytoys.com or call the franchise sales department at 813-425-4366.

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*DISCLAIMER: THIS FRANCHISE IS NOT CURRENTLY BEING OFFERED TO RESIDENTS OF THE FOLLOWING STATES: California, Connecticut, Hawaii, Illinois, Maine, Maryland, Minnesota, Nebraska, North Carolina, North Dakota, Rhode Island, South Carolina, South Dakota and Washington. This offer is not directed to any person in the states listed above or on behalf of the franchisor or anyone acting with the franchisor's knowledge. No franchises can be sold in the states listed above until the offering has been registered and declared effective by the appropriate regulatory authority and the uniform franchise offering circular has been delivered to the potential franchisee before the sale within the applicable time frame. This franchise is offered only by delivery of a franchise offering circular.

Media Contact:

Angie Ranck

Director of Public Relations

The Franchise Edge

407-549-3867

angie@TheFranchiseEdge.com

View Company Website: http://www.BrilliantSkyToys.com