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May 9, 2007 - Sweet Beginnings™ is a Vancouver, British Columbia-based Wedding Consulting and Event Planning firm, dedicated to delivering the highest quality of service. They provide professional and knowledgeable consultants to design packages for each client, working with their budget, individual styles and needs.

Sweet Beginnings™ Toronto franchise is scheduled to open on April 15, 2007. It is the first operation in Ontario. The new location will serve the Durham region, including Pickering, Ajax, Whitby, Oshawa, as well as Markam, and surrounding areas.

“We’re very excited to bring the premium services of Sweet Beginnings to Eastern Canada,” says company President and Founder Elana Lancit. “Toronto is growing, and so are we. With the success we’ve had on the West Coast of Canada and the United States, the new Toronto location is a perfect fit for our rapidly expanding franchise.”

New Franchise owner Malvina Chevolleau joins Sweet Beginnings after running her own financial company for more than a decade. “I am a self-starter, and a highly organized and detailed person,” says Malvina. “I look forward to bringing my keen-eye for detail into a field that constantly evolves with current styles and industry trends.”

“Sweet Beginnings stood out from other franchises because of the support they provide,” continues Malvina. “I am most excited about receiving the business expertise from the network of highly skilled and professional event planners within the Sweet Beginnings family.”

“We look forward to a long and successful relationship with Malvina,” says Elana Lancit. “Her lifelong passion for event planning, paired with a strong background in business, will make her the perfect candidate for expanding the company in Eastern Canada.”

Sweet Beginnings™ is North America’s leader for Wedding Consulting and Event Planning. They have coordinated thousands of events, ranging from small intimate gatherings to large black-tie galas. Sweet Beginnings™ combines competitive pricing with personalized consultation services, and also offer unique decorating and rental services. Sweet Beginnings operates eighteen franchised locations in Canada and the United States. (http://www.asweetbeginning.com)

For corporate and franchise information, please contact Rob Lancit:

Phone: 1-866-730-5553

Email: mailto:rob@asweetbeginning.com

To reach our Toronto operation, please contact:

Owner Malvina Chevolleau, Toronto: malvina@asweetbeginning.com

Phone: 905-903-2868

View Company Website: http://www.asweetbeginning.com

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Contact Name:
Rob Lancit
A Sweet Beginning Wedding Consulting & Event Planners
Rob Lancit
Telephone Number:

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