April 29, 2007 - The “Spring Clean “ campaign is the centerpiece of a new National Advertising campaign that will connect Fine Details with consumers. Key to this campaign is a new cutting-edge, high-energy radio commercial that reflect the lifestyles and spirit of today’s customers. The theme and attitude reflected in the creative will be integrated into every aspect of the Fine Details business.

“Spring Clean” is about more than just advertising. It’s about taking the time to also think about getting that vehicle cleaned after a long winter “ said Mark Shannon, president , Fine Details. “ Often people are so busy thinking of spring cleaning their homes and neglect to pay attention to their vehicles. Owning a car involves more than driving it back and forth. And though the daily use, or in some cases abuse, takes a toll on the exterior, the interior takes its fair share of punishment. Interiors that are neglected for a long period of time require a more thorough cleaning that gets into those hard-to-get-at spots. A heavy duty cleaning job requires a certain amount of training and experience to get it right, not to mention the equipment and facility to do it in.

Fine details shops have the talent and tools to refurbish a disastrous interior back to as-new status.

The Radio ad campaign maintains the emotional connection the Fine Details brand has with consumers with a new, contemporary twist. The campaign will launch April 9 on 92.5 Jack FM and 103.9 The Hawk , running 30 second spots throughout the day along with on air contests that callers can compete to receive a Fine Details gift certificate valued at $75.00.

Mark Shannon adds , “This new audio branding also provides solid new energy and attitude for our brand as we ramp up our franchise expansion efforts,” We are communicating with consumers and business with a new voice and new attitude.

About Fine Details

Fine Details is a specialized car care service franchise featuring a variety of services to satisfy the needs of the car. Including their own high performance products that are custom formulated to their own specifications. Locations meticulously hand clean vehicles completely, carefully and professionally each time. The company has grown to over 25 locations throughout Canada. For more information, please visit www.finedetails.ca

Contact Information:

Michelle Shannon

Toll Free: 1-888-843-9274

Local: (905) 825-4200

Fax: (905) 825-4035

finedetails@finedetails.ca

View Company Website: http://www.finedetails.ca