World of Beer, the Tampa-based craft tavern featuring 550+ craft and international beers, continued its aggressive expansion throughout the U.S. which included the opening of 22 taverns in 2015 and the projection of more than 100 taverns to be open by the end of 2016.
The craft tavern concept also announced it will open this year in new domestic markets such as Minnesota, Massachusetts, Oklahoma, Pennsylvania and Las Vegas, and expand the World of Beer brand overseas for the first international deal in Shanghai.
World of Beer attributes much of its 2015 success to its ongoing menu innovation. Since the introduction and expansion of its Tavern Fare menu, the brand has seen a significant increase in same unit sales. The menu, which highlights beer as a key ingredient in many of its dishes, has also elevated the brand’s sales in various day parts including lunch, dinner and happy hour.
Since opening the doors to its first location in Tampa, Fla., in 2007, World of Beer has grown to 77 locations in 20 states across the U.S. Led by veterans of the restaurant and beer industry, World of Beer’s leadership team drives the brand’s success. The company’s executives bring a diversity of knowledge and experience in past roles with organizations such as Outback Steakhouse, Carrabba’s Italian Grill, P.F. Chang’s China Bistro and MillerCoors.
With additional territories available for growth and expansion, the company is looking for franchise candidates who have a passion for good beer and are committed to enhancing the World of Beer brand integrity.