What is Visual Content Marketing?

Visual content marketing

With Impactful Images, Videos, and Other Multimedia Content, Franchisors Can Maximize Their Marketing Efforts

In content marketing, there are so many ways in which you can grab the audience’s attention. Visual marketing is the answer if you’re looking for a new way to get eyes on your business and product. It’s a marketing strategy that uses social media and online platforms to its advantage, so you can get the most out of every post you make. Here’s why you should incorporate it into your marketing strategy.

What Is Visual Content? 

As the name implies, visual content is any content that has visuals associated with it. This doesn’t mean simply adding a picture with your post. The visual you use needs to add more value to the content, or make the content easier to understand. 

“Consider infographics as an example,” says tech writer Daniel Boyle, from Research Papers UK and Writinity. “These are designed to summarize information within one image, making it easier to take in and understand.” This visual adds value to the content or can make up the whole post. 

Experts estimate that content with visuals gets up to 94% more views, and is 40x more likely to be shared on social media. As such, you’ll want to look into using it more within your own content. Here’s why visual marketing is effective at getting your audience’s attention and why you’ll want to use it.

Benefits of a Visual Marketing Strategy

Visual Marketing Increases Your Chance Of Going Viral

Despite what other marketing advice may tell you, there’s no one secret trick to making your content go viral. You never know if one of your posts is going to grab the public’s attention and start doing the rounds. As such, all the posts you make need to be top tier, to increase the likelihood of this happening. 

If you want to increase your chances further, then you’ll want to use visual marketing in your content. These kinds of posts are much easier to share, and are more likely to be seen by more people. When you use this kind of content, you’re making it easier for others to find and share it around. 

Visual Marketing Makes Posts Easier To Comprehend

Text based content is always useful, but when it comes to comprehension, visual marketing will always have it beat. That’s because the human brain can process images 60,000 times faster than text content, so visuals will always help people get the point of your content, faster. 

That doesn’t mean that you shouldn’t use text-based content at all. With the right visuals you’ll be able to give the reader the context and the basics of the piece much quicker. Again, this is where infographics really shine. They can sum up a post with ease, making it easier to digest. 

Visual Content Allows For Sharing

On social media platforms, there will always be ways to share posts with others. You want your posts to be shared, so you’ll get more eyes on them. As such, you’ll want to make the posts easy to read and understand, so people are likely to click that ‘share’ button. 

As mentioned, readers are much more likely to share posts if they are visual based marketing. “If someone sees something they like in a visual post, they’re more likely to hit ‘share‘” says Annalise Newman, a content blogger at Draft Beyond. “You can take advantage of that, if your goal is to drive more traffic to your website or get more eyes on your social media platforms.”

Visual Content Improves Brand Awareness

As a franchisor, you have branding that you use across your website and all of your posts. If you want to get the very most out of your content, then you’ll be including that branding to show exactly where it’s from at a glance. 

In a visual marketing post, you can add in your logo, brand colors and so on, making your post obviously ‘yours’ right away. That helps improve brand recognition, and tie your brand to well made, well thought out content. 

Different Types Of Visual Marketing

One of the best things about visual marketing is that there’s lots of options for you as a business. You can use illustrations on your posts to drive home your point, or infographics to summarize them. Videos are a form of visual marketing that has real power right now, too. 

There are so many ways you can use visual marketing to improve your business. Now you know how important it is, you can start putting it to good use! 

Angela Hines is a marketing writer. She creates both written and visual material for sites including lastminutewriting.com/paper and Gum Essays.


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