Hamburgers Are Among the Most Popular Fast Foods, But Do Burger Franchises Make a Good Investment?
Updated October 2, 2026
They’re meaty. They’re juicy. You can get them cheap and on the go. They are the centerpiece at family barbeques and a staple at ballgames. Burgers are an essential part of American culture and have shaped fast-food franchising. But is a burger franchise for you?
Even though burgers are a popular and fun food, owning a burger franchise can have its share of challenges. Here, we explore what it takes to own a burger business and look at the best burger franchises. But to give you an idea of what’s really between the buns, we start with a bit of history.
History of the Hamburger
The history of the hamburger is somewhat unclear. But legend has it that the hamburger “patty” can be traced back to Medieval Times when the Tartars (a band of Mongolian and Turkish warriors) placed meat under their saddles. The meat was tenderized during battle and then eaten raw. The ancestor of the hamburger came to the U.S. in the 19th century from Germany called Hamburg meat, which was brought to Germany from Russia in the 14th century.
There are several theories about what happened to the hamburger after it arrived in the U.S from Germany. A chief claim is that Wisconsin is the home of the hamburger and was created by Charles Nagreen in 1885. Nagreen, at the age of 15, started a meatball business at a county fair, but it flopped because customers found meatballs hard to eat while strolling around. He then flattened the meatballs, stuck them between a couple of slices of bread, and named it a “hamburger.” Americans have been in love with burgers ever since.
The Benefits of Owning a Burger Franchise
- We all have to eat so there will always be a demand for a burger place in your area.
- Burgers are fun and make people happy. Quality food and service will keep them coming back for more.
- Brand recognition brings with it a built-in fan base.
The Downsides of Owning a Burger Franchise
- Staffing can be an issue. Restaurants have a notoriously high turnover rate, so be prepared to always be on the lookout for new workers.
- We are experiencing a supply chain crisis at the moment. This can lead to increased prices and a longer time to get inventory.
- There is an increasing trend toward vegetarianism and healthier eating, so make sure you know your demographic before opening for business.
Best Burger Franchises
Bobby’s Burgers by Bobby Flay
Founded: 2021
Why people love it: The brand’s menu features the Bacon Crunchburger, Bobby Blue + Bacon Burger, and Bobby’s Veggie Burger. Customers can also choose from chicken sandwiches, fries and other sides, milkshakes, and breakfast items at select locations. Bobby’s Burgers restaurants offer both dine-in and takeout service.
Burger King
Founded: 1954
Why people love it: Burger King is the second-largest burger chain in the U.S. It is known for its trademark burger, the Whopper. The King mascot is also iconic and can be seen in all advertisements for the brand.
BurgerFi
Founded: 2011
Why people love it: BurgerFi is known for having burgers that are made of 100% natural Angus with no steroids, antibiotics, growth hormones, chemicals, or additives. Its mission is to redefine the way the world eats burgers and enrich lives through the best burger experience. The company is looking for experienced single-unit and multi-unit franchise owners.
Cheeburger Cheeburger
Founded: 1986
Why people love it: Cheeburger Cheeburger is a 1950s-style burger shop that has the motto “bigger is better.” Their giant burgers are made of 100% Angus beef. The company doesn’t consider itself fast food and says it takes more time to cook the food in comparison to other fast-food restaurants.
Elevation Burger
Founded: 2002
Why people love it: Elevation Burger offers hamburgers made with grass-fed organic beef, French fries cooked in olive oil, and cage-free chicken. Additionally, its restaurants use energy-efficient equipment and recycled and recyclable materials.
Fatburger
Founded: 1952
Why people love it: Fatburger offers burger patties of all sizes from small to large and includes add-ons like cheese and eggs. It is known for playing old-time music and having a classic and authentic diner atmosphere. The company is looking for both single-unit and multi-unit owners.
Five Guys
Founded: 1986
Why people love it: In addition to its famous burgers, other options on Five Guys’ menu include Milkshake Mix-Ins, hot dogs, fries and sandwiches. The ideal candidate has a great work ethic, strong communication skills, and an ability to work well with others.
Freddy’s Frozen Custard & Steakburgers
Founded: 2002
Why people love it: Freddy’s adapts its menu to include lettuce-wrapped items for various dietary lifestyles, including Keto, Paleo, Whole 30 and low-carb. The brand is looking for entrepreneurs who fit in with the culture. According to the company’s website, almost one-third of existing franchise owners purchased additional territory. Flexible options include a standalone restaurant with drive-thru and an in-line restaurant.
Habit Burger & Grill
Founded: 1969
Why people love it: Habit Burger & Grill is famous for its laid-back, feel-good California vibe. Its chef-driven menu features chargrilled burgers, chicken and tuna. Franchise owners benefit from multiple revenue streams, including mobile app and third-party orders.
McDonald’s
Founded: 1940
Why people love it: When people think of burger franchises, McDonald’s and its iconic golden arches come to mind. With beloved menu items like the Big Mac and fun characters like Hamburglar, McDonald’s is one of the most successful brands of all time and has set the tone for all fast-food franchises today.
MOOYAH Burgers, Fries and Shakes
Founded: 2007
Why people love it: With a focus on fun, MOOYAH has something for everyone. Menu items include Angus beef burgers as well as turkey burgers and vegan black bean burgers. The company’s “lifestyle” menu helps customers find the right burger for their diet, whether it’s paleo, keto, low calorie, or gluten-free.
Smashburger
Founded: 2007
Why people love it: Smashburger is known for its fresh, never-frozen quality burgers. Based on market research, it likes to open in high-traffic areas like airports and college campuses. The burger franchise is looking for investors who are engaged and hands-on, or “partners to help us excite and delight every guest.”
Wayback Burgers
Founded: 1991
Why people love it: Wayback Burgers (top photo), previously known as Jake’s Wayback Burgers, is known for serving classic burgers while doing good for the community with charitable donations. Going “way back” with nostalgia is at the heart of the 50s themed restaurant.
